Reach Google Business Profile MCP tools: inputs, approvals and limits

Read your profile and results

get_account

Your plan, locations, Google connection state and which Reach features you have.

It needs: Nothing. Optionally, which parts of the account to return.
Before it runs: Nothing to approve. It changes nothing.
Uses from your plan: Nothing
Limit: None beyond your plan's locations and features.
Try asking: “Which plan am I on, and how many Credits are left this month?”

get_listing

One listing's profile, reviews, posts and photos.

It needs: A location. Optionally, which sections to return, a review filter (sentiment, reply status, search, dates) and how many items.
Before it runs: Nothing to approve. It changes nothing.
Uses from your plan: Nothing
Limit: None beyond your plan's locations and features.
Try asking: “Show me my one- and two-star reviews from the last month.”

get_visibility

Search rankings for tracked keywords, nearby competitors and the local search grid.

It needs: A location. Optionally, which sections, keywords, search surface and number of days, and one competitor to focus on.
Before it runs: Nothing to approve. It changes nothing.
Uses from your plan: Nothing
Limit: None beyond your plan's locations and features.
Try asking: “Where do I rank for "dentist near me", and who is ahead of me?”

get_performance

Profile views, customer actions and search terms for a date range your plan covers.

It needs: A location and a date range.
Before it runs: Nothing to approve. It changes nothing.
Uses from your plan: Nothing
Limit: None beyond your plan's locations and features.
Try asking: “How many calls and direction requests did I get last month compared with the month before?”

get_customers

Leads and booking requests from your Reach pages, with phone numbers masked.

It needs: A location. Optionally, leads or bookings, a status, a date range and how many items.
Before it runs: Nothing to approve. It changes nothing.
Uses from your plan: Nothing
Limit: None beyond your plan's locations and features.
Try asking: “List this week's new booking requests.”

get_recommendations

What your profile is missing, and which items the assistant can fix for you.

It needs: Nothing. Optionally, one location, categories, and whether to include completed items.
Before it runs: Nothing to approve. It changes nothing.
Uses from your plan: Nothing
Limit: None beyond your plan's locations and features.
Try asking: “What is missing from my profile, and what can you fix for me?”

Change your Google profile

update_listing

Change profile details (hours, description, phone, links, services) and service area, after a preview you approve.

It needs: A location and the changes. Preview stays on until you approve.
Before it runs: It returns a preview first. Nothing changes on Google until you approve it in the chat and in your assistant's approval prompt.
Uses from your plan: Nothing
Limit: 20 Google changes per hour per business, shared by the four tools that change Google.
Try asking: “Change my Saturday hours to 9 am to 1 pm.”

manage_media

Add or remove photos and videos, after a preview you approve.

It needs: A location and an action: upload photo or video links with a category, or delete chosen photos.
Before it runs: It returns a preview first. Nothing changes on Google until you approve it in the chat and in your assistant's approval prompt. Cannot be undone through Reach.
Uses from your plan: Nothing
Limit: 20 Google changes per hour per business, shared by the four tools that change Google.
Try asking: “Add these three photos of the new waiting room to my profile.”

publish_post

Publish or schedule a Google post you have approved word for word.

It needs: A location and the post: text, type (standard, offer or event), and optionally a photo, a button and a time to publish.
Before it runs: The assistant shows you the exact text. It posts only after your yes in the chat and in your assistant's approval prompt. Cannot be undone through Reach.
Uses from your plan: Nothing
Limit: 20 Google changes per hour per business, shared by the four tools that change Google.
Try asking: “Post our festive offer on Google next Monday at 10 am.”

reply_to_review

Post the review reply you approved. Calling it again replaces the reply.

It needs: The review and your approved reply.
Before it runs: The assistant shows you the exact text. It posts only after your yes in the chat and in your assistant's approval prompt. Cannot be undone through Reach.
Uses from your plan: Nothing
Limit: 20 Google changes per hour per business, shared by the four tools that change Google.
Try asking: “Post the second draft as the reply to that review.”

Act inside Reach

draft_review_reply

Draft reply options for a review. Nothing is posted.

It needs: The review. Optionally, a preferred tone.
Before it runs: Nothing to approve. It only drafts; nothing is posted.
Uses from your plan: 2 Credits per draft
Limit: 3 drafts or keyword changes running at once per business.
Try asking: “Draft a warm reply to the latest five-star review.”

track_keywords

Start or stop rank tracking for keywords on a location.

It needs: A location, up to 100 keywords, and whether to track or stop tracking them.
Before it runs: The assistant confirms the keywords with you. Nothing on Google changes.
Uses from your plan: Each tracked keyword counts toward your plan; untracking frees it
Limit: 3 drafts or keyword changes running at once per business.
Try asking: “Start tracking "root canal treatment" and "dental implants".”

request_feature

Send the Reach team a request for something Reach does not do yet.

It needs: The request in your words and, optionally, what you were trying to do. No name, phone or email.
Before it runs: The assistant shows you the wording and sends it only after you confirm.
Uses from your plan: Nothing
Limit: 5 requests a day per person.
Try asking: “Ask the Reach team to add Instagram posting.”

update_recommendation_status

Mark a recommendation done or dismissed in Reach.

It needs: The recommendation and its new status: done or dismissed.
Before it runs: Nothing on Google changes. Only the status in Reach does.
Uses from your plan: Nothing
Limit: None beyond your plan's locations and features.
Try asking: “Mark the add-photos recommendation as done.”

Every tool in the Reach MCP server