What you can do with Reach in your AI assistant
Once Reach is connected, your assistant works like a helper who knows your shop. Ask in your own words.
You ask“Reply to this week's Google reviews in my voice.”
Reach doesReads your new reviews and drafts a reply to each, matched to how you already reply.
You getReplies you can edit, posted only after you approve each one.
You ask“Why did my calls drop this month?”
Reach doesCompares your calls, direction requests and the searches that found you with the month before.
You getWhat changed and when, from your own Google numbers.
You ask“Where do I show up on Google Maps for 'dentist near me' around my clinic?”
Reach doesReads the map scan for that search, or offers to start tracking it if it is new.
You getYour rank across a map of the area around you, and who ranks above you.
You ask“Write a post about this week's offer and put it on Google.”
Reach doesWrites the post and shows you the exact words before anything goes live.
You getThe post on your Google profile, word for word as you approved it.
You ask“We're closed on Diwali. Update my hours.”
Reach doesSets special hours for that day and shows you the before and after.
You getGoogle shows you closed on Diwali, and your regular hours stay as they are.
You ask“What's missing on my profile?”
Reach doesChecks your profile, lists what is missing and offers to fill in the items it can.
You getA short to-do list, with each fix shown to you before it goes live.
Every change to Google shows you a preview first and waits for your yes.
Connect in one minute
Pick your assistant. Every client uses the same server URL and the same Reach sign-in page.
Server URL
https://reach.locus-intelligence.com/api/mcpPaste it into any assistant that supports remote MCP servers, then sign in with your Reach account. There is no API key.
- ClaudeCustom connector in SettingsSetup steps
- ChatGPTApp in developer mode, paid plansSetup steps
- Claude CodeOne terminal commandSetup steps
- CursorOne entry in mcp.jsonSetup steps
- VS CodeOne terminal commandSetup steps
- CodexTwo terminal commandsSetup steps
- AntigravityOne entry in the MCP configSetup steps
- HermesTwo terminal commandsSetup steps
In a terminal, Claude Code needs one command:
claude mcp add --transport http reach https://reach.locus-intelligence.com/api/mcpHow it works
An MCP server lets an AI assistant use another product's data and actions through the Model Context Protocol. Reach's server gives the assistant your Google Business Profile as Reach sees it: the listing, its reviews, how it performs, where it ranks, who ranks nearby, and the leads it brings in.
It is built for owner-run businesses with one to five locations, such as clinics, salons, cafes and gyms, and for the staff and agencies who manage them. You ask in plain language and Reach does the work.
What happens before a change
Every change to your public profile goes through the same four steps.
- The assistant prepares the change and shows it to you: a preview of profile edits and photos, or the exact words of a post or review reply.
- You say yes in the chat.
- Reach marks every Google change as one that needs approval, so assistants that support approval prompts ask you a second time.
- Reach checks again that the assistant has not been blocked and that the business is within 20 Google changes per hour, then makes the change.
When a limit is reached, Reach tells the assistant how many seconds to wait. It does not queue or retry the change.
Your data and privacy
- The assistant acts as you, with exactly your access: the same locations, plan limits and permissions you have in Reach. It never sees your password.
- What Reach reads for the assistant goes to the assistant you connected, under that assistant's own data terms. Reach does not keep a copy.
- Customer phone numbers from leads reach the assistant masked to their last four digits.
- Reach logs each request an assistant makes (what it asked for, when, and the outcome) for 90 days so you can see what it did.
- To disconnect, open Settings, then AI Connectors in Reach and block one assistant or all of them. A block applies from the next request.
What it cannot do
- Without Google connected in Reach, the assistant sees your public listing only, and each result says which data is hidden and why.
- It cannot unlock features outside your plan. It tells you which plan includes them and stops.
- It does not run on your computer. Reach hosts the server; there is nothing to self-host.
- It cannot promise rankings. Google ranks local results by relevance, distance and prominence. Google: how local ranking works
Plans
Plans set how many locations and Credits the assistant can work with. Reading costs nothing; drafting a review reply uses 2 Credits.
How to choose a Google Business Profile MCP server
Servers for Google Business Profile differ in what they can do and how they keep your profile safe. These are the questions worth asking of any of them, with Reach's answers.
| Question | Reach |
|---|---|
| Can it change the profile, or only read it? | Both. It reads everything above and, after your approval, changes profile details, photos, posts and review replies. |
| How is a change approved? | A preview or the exact text in chat, your yes, your assistant's approval prompt, then a limit of 20 Google changes per hour per business. |
| Does it track local rankings? | Yes: rankings for tracked keywords, nearby competitors and the local search grid. |
| Do you have to run it yourself? | No. Reach hosts it; you paste one URL. |
| How does sign-in work? | OAuth 2.1 with your Reach account. No API key and no Google Cloud project. |
| What does it cost? | Compare plans in detail |
Questions
- What is a Google Business Profile MCP server?
- A server that speaks the Model Context Protocol, the open standard AI assistants use to connect to other software. It lets an assistant such as Claude or ChatGPT read and manage a Google Business Profile for you.
- Which AI assistants work with Reach?
- Any client that supports remote MCP servers with OAuth sign-in. Reach has setup steps for Claude, ChatGPT, Claude Code, Cursor, VS Code, Codex, Antigravity and Hermes.
- Do I need an API key or a Google Cloud project?
- No. You sign in with your Reach account in the browser, and Reach connects to Google for you. The assistant never sees your password.
- Can the assistant change my profile without asking?
- No. Every change to Google is shown to you first and waits for your approval, and each business can make at most 20 Google changes per hour through assistants.
- Is it free?
- The Free plan covers 1 location and 50 Credits a month. Reading costs nothing; drafting a review reply uses 2 Credits.
- Can I manage more than one location?
- Yes. The assistant sees every location your Reach account can access, up to your plan's limit: 2 on Starter and 5 on Business.
- How do I disconnect an assistant?
- In Reach, open Settings, then AI Connectors. You can block one assistant or all of them, and the block applies from the next request.
- Does Reach work with Gemini?
- Not today. Gemini is not a supported client. Reach works with Claude, ChatGPT and apps that add a connector by URL, such as Claude Code, Cursor and VS Code.
- Do I need a Reach account first?
- Yes. Create a free account and connect your Google Business Profile, then add Reach to your assistant. The account is where you allow access and where you can turn it off.