Before you start
You need a Reach account; the Free plan works. Connect your Google Business Profile in Reach so Claude Code sees your real data. Without it, Claude Code can read your public listing only.
See it work: this week's reviews, answered
One request in plain words. The assistant reads the new reviews, drafts replies in your usual tone, and asks before anything goes live on Google.
Owner: What did customers say about us this week? Draft replies for the new reviews.
Assistant: You have 2 new reviews since Monday. One is 5 stars; one is 3 stars and mentions the wait. Here are drafts in your usual tone:
Ananya R.
Friendly staff and a spotless clinic. Booked online in a minute.
Draft replyThank you, Ananya! We are glad booking was quick. See you at your next visit.
Vikram S.
Good treatment, but I waited 40 minutes past my appointment time.
Draft replySorry about the wait, Vikram. That is not the visit we want for you, and we are looking at how our evening appointments run. Thank you for telling us.
Nothing is posted yet. Post these 2 replies to Google?
Example conversation. The business, names and reviews are made up.
Set it up
- Run this command in your terminal:
claude mcp add --transport http reach https://reach.locus-intelligence.com/api/mcp - Start Claude Code, type /mcp, choose reach and sign in with your Reach account in the browser window that opens.
- Check it worked. reach shows as connected once sign-in is done:
claude mcp list
Use Reach in every project
The command above adds Reach to the current project only. Add --scope user to use it everywhere:
claude mcp add --transport http --scope user reach https://reach.locus-intelligence.com/api/mcpWhen an agent runs the command
Sign-in opens a browser, so it needs an interactive terminal. If Claude Code runs the add command itself in a background shell, type /mcp yourself afterwards to sign in.
What the Reach sign-in screen shows
After you sign in, Reach asks one question and shows the email you are signed in as and your business:
Allow Claude Code to use your Reach account?
Then it lists what Claude Code gets:
- Read your Reach data
- Prepare work in Reach
- Change your Google profile, only after you confirm each change in the chat
It also shows how many Credits your plan has left this month. Choose Allow to connect or Cancel to stop.
Claude Code runs on your computer, so the screen may label it an unverified app. Continue only if you started the connection yourself.
You can turn this off at any time in Reach under Settings, AI Connectors.
Two things to ask first
Ask about your business in plain words. Claude Code does the rest with Reach.
Audit my Google Business Profile against the top three competitors for my main keyword and list the gaps.
Draft replies to every unanswered review from this month and show them to me one by one before posting.
If it does not work
- claude mcp list says Needs authentication: type /mcp in Claude Code, choose reach and sign in.
- Reach is missing in another project: it was added for one project. Add it again with --scope user.
- No browser opens: run /mcp in your own Claude Code session, not from a script or a non-interactive shell.
- Still stuck? Email hello@locus-intelligence.com.
Questions
- Do I need a Reach account to use Claude Code?
- Yes, and it is free. The account holds your Google Business Profile connection and the switch that turns Claude Code's access off.
- Can Claude Code change my Google profile without asking?
- No. Claude Code can read once you allow it, but every change, such as a posted reply, a new post or new hours, waits for your yes in the chat.
- Does Reach work with Gemini?
- Not today. Gemini is not a supported client. Claude, ChatGPT and apps that add a connector by URL work.