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Reach by Locus Intelligence

Google Maps benchmark · 11 cities

Salons on Google: the typical salon answers 5% of reviews

Salons rank on proximity: the top 3 sit 0.2 km from the searcher, against 0.63 km for ranks 4 to 20, with fewer reviews (84 against 137) and fewer photos (22 against 56). Almost none answer their reviews: the median salon replied to 5% of its newest 20, and 44% replied to none.

How we check this

  • Median reply rate

    5%

    Top 3: 5%. Ranks 4 to 20: 5%

  • Answered none of their newest reviews

    44%

    Newest 20 reviews read per listing

  • No additional category

    65%

    Of 190 independent listings

  • Top 3 with a website

    23%

    Ranks 4 to 20: 48%

Distance sorts the list. Reviews barely do.

Across 11 cities, Maps rank follows distance from the searcher (rank correlation 0.74) and hardly follows review count (0.14). Read every other number on this page as what matters once a business is close enough to be shown.

Distance from the searcher
Distance from the searcher
GroupMedian25th percentile75th percentile
Top 30.2 km0.1 km0.33 km
Ranks 4 to 200.63 km0.35 km1.08 km
Reviews per listing
Reviews per listing
GroupMedian25th percentile75th percentile
Top 38413226
Ranks 4 to 2013741398

What the data shows

  1. 01

    44% of salons replied to none of their newest reviews

    Top 3 or not, the median salon has an owner reply on 5% of its newest 20 reviews. When salons do reply, the top 3 take 28 days and ranks 4 to 20 take 13. Websites are rare too: 56% have none, so the profile is the whole shop window.

    Share of listings missing each check
    Share of listings missing each check
    Share of listings missing each checkShare
    Additional category65%
    Website56%
    A reply to any recent review44%
    Description35%
    10 or more photos20%
    Claimed by the owner18%
    Opening hours8%
    Any listed attribute4%

  2. 02

    65% list a single category

    Google treats “Hair salon”, “Beauty salon”, “Barber shop” and “Nail salon” as separate categories, and customers search them separately. 65% of salons list only one. The most common primary category was Beauty Parlour, on 37% of all listings and 33% of the top 3.

    Primary Google category
    Primary Google category
    Primary Google categoryShare of top 3Share of all 20
    Beauty Parlour33%37%
    Hair salon30%23%
    Hairdresser12%14%
    Beauty salon15%12%
    Barber shop3%4%
    Nail salon0%3%

  3. 03

    Chain outlets take the top 3 in 3 cities

    Chain outlets held 22 of the 220 positions. In 3 cities they and other business types took two of the three top spots, so those cities have no published number. An independent salon near a chain outlet competes on what a chain rarely does: the owner's own replies and photos of real work.

    Chain outlets among the 20 results, by city
    Chain outlets among the 20 results, by city
    CityCount
    Delhi3
    Mumbai3
    Bengaluru3
    Jaipur3
    Pune0
    Chennai3
    Hyderabad2
    Jakarta0
    Kuala Lumpur0
    Manila3
    Bangkok2

How this was measured

How we check this
Search
“salon” on Google Maps from each city centre, English results, no personalisation
Results read
Top 20 in each city, 220 positions in all
Cities
Delhi, Mumbai, Bengaluru, Jaipur, Pune, Chennai, Hyderabad, Jakarta, Kuala Lumpur, Manila, Bangkok
Date
October 7, 2026
Reviews read
Newest 20 per listing
Left out of the medians
22 chain outlets and 9 listings of another business type. They keep their rank in the tables below.
Cities with numbers
8 of 11. A city needs at least 2 independent listings in its top 3 and 8 in ranks 4 to 20.

City by city

CityTop 3 reviewsRanks 4 to 20 reviewsTop 3 reply rateRanks 4 to 20 reply rateTop 3 distanceClaimed
DelhiIndia17119745%0%0.16 km75%
MumbaiIndiaNot published: chain outlets or other business types held the top 3
BengaluruIndiaNot published: chain outlets or other business types held the top 3
JaipurIndia23535%0%0.15 km88%
PuneIndia12990%5%0.12 km84%
ChennaiIndia18912960%5%0.25 km88%
HyderabadIndia17425543%40%0.09 km82%
JakartaIndonesia863633%5%0.45 km80%
Kuala LumpurMalaysia107780%9%0.35 km70%
ManilaPhilippines823150%0%0.24 km73%
BangkokThailandNot published: chain outlets or other business types held the top 3

The rows behind the numbers

Every result Google Maps showed, by city and rank. Business names are left out: Reach keeps its own computed values and Google's place ID, not Google's text.

Delhi: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Beauty Parlour4.71,6381300%0.04 kmYesChain outlet, not in medians
2Beauty Parlour3.4304210%0.15 kmNo
3Hairdresser4.2375290%0.17 kmYes
4Beauty Parlour4.32,522736100%0.41 kmYesChain outlet, not in medians
5Make-up artist4.72428930%0.11 kmYes
6Beauty Parlour4.934220%0.36 kmYes
7Beauty Parlour47141370%0.55 kmYes
8Beauty Parlour41442130%0.37 kmYes
9Beauty Parlour4.521Not known0.31 kmNo
10Hair salon4.32,57830820%0.63 kmYesChain outlet, not in medians
11Health and beauty shopNot known01Not known0.16 kmYes
12Beauty Parlour4.7235565%0.67 kmYes
13SpaNot known0Not knownNot known0.09 kmNoOther business type, not in medians
14Hair salon4.515890%1.24 kmNo
15Beauty Parlour4.68897420%1.18 kmYes
16Beauty Parlour4.73961220%1.44 kmYes
17Beauty Parlour4.52751530%1.07 kmYes
18Hairdresser4.962110%0.89 kmYes
19Beauty Parlour321Not known0.49 kmNo
20Beauty Parlour4.531173250%1.08 kmYes
Mumbai: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Beauty Parlour4.5591365%0.08 kmYes
2Beauty Parlour4.72,17520410%0.21 kmYesChain outlet, not in medians
3Hair salon4.660451385%0.18 kmYesChain outlet, not in medians
4Hairdresser4.3665685%0.11 kmYes
5Hair salon427140%0.07 kmYes
6Beauty Parlour4.9411945%0.25 kmYes
7Hairdresser4.7110130%0.24 kmNo
8Nail salon4.6342850%0.07 kmYes
9Beauty Parlour3.9132165%0.21 kmYes
10Hair salon4.6421115%0.28 kmYes
11Beauty Parlour4.9625208100%0.47 kmYes
12Beauty Parlour4.91,1741,87885%0.36 kmYes
13Beauty Parlour4.8592203100%0.5 kmYes
14Beauty Parlour4.81,2604355%0.48 kmYesChain outlet, not in medians
15Hairdresser4.962140%0.34 kmYes
16Beauty Parlour4.311431720%0.41 kmYes
17Nail salon4.81,35219090%0.25 kmYes
18Beauty Parlour4.97459330%0.63 kmYes
19Barber shop4.81074760%0.38 kmYes
20Beauty Parlour4.81,33764580%0.56 kmYes
Bengaluru: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Beauty Parlour4.73,33537290%0.33 kmYes
2Hairdresser4.643212290%0.31 kmYesChain outlet, not in medians
3Beauty Parlour4.71,61328110%0.4 kmYesChain outlet, not in medians
4Beauty Parlour4.773736695%0.4 kmYes
5Beauty Parlour4.81,7576585%0.41 kmYesChain outlet, not in medians
6Beauty Parlour4.38259780%0.4 kmYes
7Beauty Parlour4.33379220%0.4 kmYes
8Beauty Parlour4.61,97014295%0.41 kmYes
9Beauty Parlour4.8137210%0.45 kmYes
10Hair salon4.897953690%0.66 kmYes
11Hair salon4.81,75264995%0.94 kmYes
12Hairdresser4.92004250%0.98 kmYes
13Beauty Parlour4.9307210%1.3 kmNo
14Barber shop4.8351855%1.36 kmYes
15Beauty Parlour4.640242930%1.28 kmYes
16Beauty Parlour4.61823410%1.39 kmYes
17Hairdresser5104279100%1.37 kmYes
18Hairdresser4.45621,29995%1.32 kmYes
19Beauty Parlour4.6182595%1.32 kmYes
20Beauty Parlour4.82146275%1.76 kmYes
Jaipur: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Hair salon4.75881,9525%0.15 kmYes
2Barber shopNot known01Not known0 kmNo
3Hair salon32Not knownNot known0.22 kmYes
4Beauty Parlour4.61,335279100%1 kmYesChain outlet, not in medians
5Hairdresser4.95942555%1.03 kmYes
6Beauty Parlour4.216080%0.61 kmYes
7Beauty Parlour540200%0.59 kmYes
8Beauty Parlour4.91,6081185%1.18 kmYes
9Hair salon4.3664850%1.07 kmYes
10Hairdresser4.92525610%1.22 kmYes
11Beauty Parlour4.9377985%1.07 kmYes
12Hair salon4.470143570%1.18 kmYesChain outlet, not in medians
13Beauty Parlour4.9518540%1.1 kmYes
14Beauty Parlour4.6134220%0.91 kmYes
15Beauty Parlour4.61,075387100%1.54 kmYes
16Hairdresser4.45441095%1.23 kmYesChain outlet, not in medians
17Beauty Parlour4.3353630%0.99 kmYes
18BeauticianNot known03Not known0.51 kmYesOther business type, not in medians
19Beauty Parlour4.61082685%1.01 kmYes
20Beauty Parlour3.6810%0.73 kmNo
Pune: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Beauty Parlour4.970150%0.05 kmYes
2Beauty Parlour5690%0.12 kmYes
3Hairdresser512140%0.24 kmYes
4Barber shop4.843730%0.33 kmYes
5Hair salon4.44870%0.46 kmYes
6Hairdresser4.9277625%0.61 kmYes
7Beauty Parlour4.891640490%0.73 kmYes
8Hairdresser4.737211960%0.68 kmYes
9Beauty Parlour4.7351065%0.34 kmYes
10Beautician5143100%0.54 kmYesOther business type, not in medians
11Hair salon3.12820%0.34 kmNo
12Beauty Parlour4.543Not known0.31 kmNo
13Hair salon4.712930%0.63 kmYes
14Hairdresser4.613964945%0.86 kmYes
15Hairdresser4.7411730%1.04 kmYes
16Beauty Parlour580580%1.49 kmYes
17Beauty Parlour524940%0.98 kmNo
18Beauty Parlour4.6123565%1.03 kmYes
19Hair salon4.511813665%0.69 kmYes
20Beauty Parlour4.976355%0.78 kmYes
Chennai: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Beauty Parlour4.92917760%0.25 kmYes
2Hair salon5161675%0.12 kmYes
3Hair salon3.9189225%0.38 kmYes
4Beauty Parlour4.933210680%1.38 kmYes
5Beauty Parlour52Not knownNot known0.39 kmYes
6Beauty Parlour4.7961910%0.66 kmYes
7Beauty Parlour4.8431175%1.6 kmYes
8Hairdresser4.647570%0.75 kmNo
9Hairdresser4.55766695%0.9 kmYesChain outlet, not in medians
10Hairdresser4.93,476420%2.77 kmYes
11Beauty Parlour4.711348920%1.71 kmYes
12Beauty Parlour4.9905318100%1.76 kmYesChain outlet, not in medians
13Hairdresser4.7573114100%1.67 kmYes
14Not knownNot known01Not known0.22 kmNoOther business type, not in medians
15Beauty Parlour4.72630%1.44 kmNo
16Beauty Parlour4.31,307920%1.32 kmYesChain outlet, not in medians
17Beauty Parlour4.84,0522,8110%4.01 kmYes
18Beauty Parlour4.91295745%2.47 kmYes
19Beauty Parlour4.71618410%2.13 kmYes
20Hair salon4.92025%2.06 kmYes
Hyderabad: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Hairdresser4.917480%0.09 kmYes
2Beauty Parlour511Not known0.08 kmNo
3Beauty Parlour4.9226985%0.36 kmYes
4Barber shop3.83310%0.17 kmNo
5Hairdresser4.784558395%0.39 kmYes
6Beauty Parlour4.730520120%0.47 kmYes
7Beauty Parlour4.41,15711785%0.4 kmYesChain outlet, not in medians
8Beautician539Not known0.2 kmYesOther business type, not in medians
9Beauty ParlourNot known01Not known0.28 kmNo
10Hairdresser4.81,25635895%0.96 kmYes
11Hair salon4.41361240%0.39 kmYes
12Beauty Parlour4.8610%0.38 kmYes
13Beauty Parlour4.820221100%1.17 kmYes
14Hair salon4.51,95697100%0.83 kmYes
15Hairdresser4.82043775%1.5 kmYes
16Beauty Parlour4.74,62031795%0.62 kmYes
17Beauty Parlour4.61,0346060%1.4 kmYesChain outlet, not in medians
18Beauty Parlour4.14320%0.65 kmYes
19Beauty Parlour4.5314715%0.72 kmYes
20Beauty Parlour4.57082580%0.94 kmYes
Jakarta: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Beauty salon4248Not known0.15 kmYes
2Beauty salon4.92242740%0.45 kmYes
3Beauty salon4.98616165%0.96 kmYes
4Beauty salon4.5277645%0.47 kmYes
5Beauty salon512Not known0.46 kmNo
6Hair salonNot known01Not known0.19 kmYes
7Beauty salon4.9353930%0.54 kmYes
8Hair salon580370%0.87 kmYes
9Beauty salon4.5270590%0.7 kmYes
10Hair salon5951100%0.46 kmYes
11Beauty salon4.7710%0.67 kmYes
12Hair salon4.88170%0.38 kmYes
13Barber shop4.443100%1.44 kmNo
14Beauty salon5329Not known0.51 kmNo
15Beauty salon4.65055%0.66 kmYes
16Hair salon4.53610%0.71 kmNo
17Beauty salon4.91,59947940%3.76 kmYes
18Beauty salon4.828916020%1.09 kmYes
19Hair salon4.21940868%0.77 kmYes
20Beauty salon4.640512365%1.51 kmYes
Kuala Lumpur: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Beauty salon4.9107165%0.33 kmYes
2Hair salon3.61541170%0.35 kmNo
3Hair salon4.228240%0.39 kmYes
4Beauty salon584631340%1.81 kmYes
5Beauty salon4.749310%0.41 kmNo
6Hair salon51120%0.38 kmNo
7Beauty salon52920%0.4 kmYes
8Beauty salon4.4813613%0.4 kmYes
9Nail salon446Not known0.33 kmYes
10Barber shop4.9403820%1.88 kmYes
11Hairdresser4.5211Not known0.38 kmNo
12Hair salon4.81,1269835%2.16 kmYes
13Hair salon4.91,3152010%1.8 kmYes
14Hair salon4.6111500%1.26 kmYes
15Hairdresser4.313813590%1.67 kmYes
16Barber shop4.878220%0.64 kmNo
17Hairdresser4.81,25139245%2.31 kmYes
18Hairdresser4.917525770%1.78 kmYes
19Hair salon414Not known0.34 kmNo
20Hairdresser4.91,4521075%2.09 kmYes
Manila: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Tanning salon511Not known0.01 kmNo
2Hair salon4.782240%0.24 kmYes
3Hair salon4.4243437100%0.27 kmYes
4Bar4.4982210%0.12 kmYesChain outlet, not in medians
5Hair salon4.7157380%0.27 kmYes
6Hair replacement service4.1211325%0.11 kmYes
7Hair salon4.1860%0.22 kmNo
8Beauty salon534Not known0.22 kmNo
9Hairdresser4.521493100%0.35 kmYes
10Hair salon3.81640%0.29 kmYes
11Nail salon542580%0.28 kmYes
12Wholesaler4.227110%0.24 kmYesOther business type, not in medians
13Waxing hair removal service4.6133140%0.24 kmYesChain outlet, not in medians
14Hair salon3.5112370%0.3 kmYes
15Beauty salon4.11948265%0.46 kmYes
16Hair salon2.7790%0.33 kmYes
17Beauty salon3.521Not known0.2 kmNo
18Waxing hair removal service4.741690%0.34 kmYesChain outlet, not in medians
19Hair salon4.340100%0.28 kmYes
20Spa4.64182210%0.63 kmYesOther business type, not in medians
Bangkok: 20 results
RankPrimary categoryRatingReviewsPhotosReply rateDistanceClaimedNote
1Beauty salon4.84491900%0.05 kmYes
2Wellness center4.83,1971,99195%0.1 kmYesOther business type, not in medians
3Hair salon4.6105390%0.12 kmYesChain outlet, not in medians
4Nail salon4.377570%0.09 kmNo
5Hair salon4.650510%0.15 kmYes
6Hair salon4.4265500%0.09 kmYes
7Hair salon4.61892940%0.18 kmYesChain outlet, not in medians
8Hair salon5301540%0.17 kmYes
9Beauty salon499460%0.14 kmYes
10Nail salon4.961194280%0.16 kmYes
11Beauty salon4.3101730%0.22 kmNo
12Hair salon4.86521,238100%0.3 kmYes
13Beauty salon4.9136645%0.79 kmYes
14Hair salon3.9634640%0.23 kmYes
15Nail salon3.2121720%0.05 kmNo
16Beauty salon4.781510%0.69 kmYes
17Hair salon4.931560%0.47 kmNo
18Hair salon4.81,9293370%0.57 kmYes
19Beauty salon4.81911360%0.72 kmYes
20Hair salon4.862439010%0.58 kmYes

How a customer picks a salon

  1. Stage 1 of 4

    Compare scope

    Customers may ask whether a salon offers a specific waxing or facial service, and may compare hygiene, practitioner skill, location and treatment fit. This is community evidence, not a promise about any salon.

  2. Stage 2 of 4

    Check the profile

    List only business-confirmed services and use the most specific confirmed category. Google says service suggestions and available features can vary by business type, region and language.

  3. Stage 3 of 4

    Confirm before booking

    Use a business-confirmed appointment link only when the profile is eligible, and make the requested service scope clear before a customer books.

  4. Stage 4 of 4

    Reply with care

    A verified business can reply to reviews. Keep replies to the customer’s stated experience and do not confirm intimate-service details or a client relationship.

The first 90 days

  1. Days 1 to 7

    Fix the profile basics

    Pick the primary category for the service most customers book, then add the rest as additional categories. 65% of salons have not.

    Tool: Category finderSee how Reach does it

  2. Days 8 to 30

    Answer every review

    Reply to every review, the five-star ones included. The median salon has answered 5% of its newest reviews, so replying at all puts a salon ahead of most of the list.

    Tool: Google review reply generatorSee how Reach does it

  3. Days 31 to 60

    Ask every customer for a review

    Ask at the mirror, when the customer is happy with the result, and hand over the review link or a QR card at the counter.

    Tool: Google review link generatorSee how Reach does it

  4. Days 61 to 90

    Post and add photos every week

    Post finished looks every week with the customer's permission, and add photos of the chairs and the price list.

    Tool: Google Business Profile Post GeneratorSee how Reach does it

Questions owners ask

None in particular. Top 3 salons had a median 84 reviews and ranks 4 to 20 had 137. Rank followed distance from the searcher (rank correlation 0.74), not review count (0.14).

Not to rank: only 23% of top 3 salons showed one, against 48% of ranks 4 to 20. A booking page still helps the customer act once they have found the salon.

The primary category should name what most customers come in for. Add the other services the salon really offers as additional categories: 65% of salons list none.

Yes. Replies are where salons fall furthest behind: 44% answered none of their newest 20 reviews. A short, specific reply to each one, the bad ones included, sets a salon apart from most of the list.

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