How the benchmarks are measured.

One search per business type in each city, from a point in the city centre, on Google Maps at about a 5 km view, with English results and no personalisation. A second phrasing of the same search, and a local-language search in Jakarta, Kuala Lumpur and Bangkok, show how stable the top 3 is.

A listing is a chain outlet when its website is shared with a listing at another address, or when its brand name appears on 3 or more listings in 2 or more cities. Chain outlets keep their rank in the tables but are left out of every median and percentage.

A listing is another business type when its primary Google category does not match the type searched, such as a hospital in a search for clinics. It is left out of the medians too.

• Top 3: Maps ranks 1 to 3, the listings a customer sees first. Ranks 4 to 20: the rest of the list a customer scrolls.
• Median: the middle listing once all are sorted. A median is not pulled up by the few listings with tens of thousands of reviews.
• Middle half: the 25th to 75th percentile, the range where half the listings fall.
• Rank correlation (Spearman's rho) between Maps rank and a metric, per city, then the median across cities. Close to 1 for distance means nearer listings rank higher; close to 0 means rank does not follow the metric.
• Reply rate and reply time come from each listing's newest 20 reviews and need at least 5 of them.
• Review pace: new reviews a month, from the dates of the newest reviews.

1. 1A website
2. 2A phone number
3. 3Opening hours
4. 4A description
5. 510 or more photos
6. 6At least one additional category
7. 7At least one listed attribute
8. 8Claimed by an owner

A city's numbers are published only when its top 3 keeps at least 2 independent listings of the type and ranks 4 to 20 keep at least 8. Otherwise the city stays in the tables, marked as not published.

Every benchmark shows the date it was measured. Once its data is 180 days old, the page stops showing numbers and leaves search results until the next measurement.

• One search point and one day per city. Rankings move with the searcher's location, device and time.
• Three listings per city is a small top 3. Numbers pooled across cities are steadier than any single city's.
• Review pace and reply rate come from each listing's newest reviews, so they describe recent behaviour, not the full history.
• Opening hours are checked for presence only. Whether they are correct is not visible.
• Rank is correlation, not cause. A top 3 listing with more reviews does not show that reviews put it there.
• Chain detection relies on shared websites and repeated brand names, so it can miss a chain that lives in one city.

Reach stores only its own computed values (counts, shares, distances) and each listing's Google place ID. Business names, review text and descriptions are never stored or shown.