Comparison
Reach vs BrightLocal: features and prices compared
BrightLocal is built for local SEO work across many clients: citations, map grids and audits, from $31 a month billed yearly. Reach runs one business's profile, reviews and posts from one app, with a free plan and paid plans from $10. Both track AI assistants; Reach's MCP connection can also make changes you approve.
2 min read
Feature by feature
| ReachMade by this site | BrightLocal | |
|---|---|---|
| Edits the Google profile | ||
| Yes | Not listed | |
| AI review replies | ||
| Yes | Yes | |
| Post scheduling | ||
| Yes | Yes | |
| Map-grid rank tracking | ||
| Yes | Yes | |
| Citations and directory listings | ||
| No | Yes | |
| Tracks visibility in AI assistants | ||
| Yes | Yes | |
| MCP connection for AI assistants | ||
| Yes | Partly | |
| App in more than one language | ||
| Yes | Not listed | |
| Free plan or trial | ||
| Yes | Yes | |
| Price shown on its site | ||
| Yes | Yes | |
What each answer is based on
Every cell was read from the product's own public pricing, feature or tool page, never from review sites, and links to that page. The oldest check on this page is from October 19, 2026. “Not listed” means the page does not say, not that the product lacks it. Prices change, so open the link before you decide. Reach is made by Locus Intelligence, which publishes this page. Its cells come from Reach's public pages, read the same way as every other product's.
Edits the Google profile
- ReachYes. Edits hours, photos, description and more from one app, on every plan. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalNot listed. Its page does not say. brightlocal.com · Oct 20, 2026
AI review replies
- ReachYes. Drafts a reply in the review's language; 2 credits per draft. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Lists AI-assisted review replies in its review tool. brightlocal.com · Oct 19, 2026
Post scheduling
- ReachYes. Scheduled posts on Starter (20) and Business (50); not on Free. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Manage and Grow plans schedule Google posts. brightlocal.com · Oct 20, 2026
Map-grid rank tracking
- ReachYes. Each tracked keyword gets a weekly scan from nine points in a 3x3 grid. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Local Search Grid on all plans; Track covers 5 keywords. brightlocal.com · Oct 20, 2026
Citations and directory listings
- ReachNo. No directory builder; a free checker matches Google to your own website. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Citation tracking on all plans; building from $2 per citation. brightlocal.com · Oct 20, 2026
Tracks visibility in AI assistants
- ReachYes. AI Visibility reads ChatGPT, Gemini and Google AI Overviews every week. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Local AI Visibility Tracker for ChatGPT and Google's AI, on all plans. brightlocal.com · Oct 20, 2026
MCP connection for AI assistants
- ReachYes. Reads and writes: it makes a Google change only after you approve it. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalPartly. MCP server is read-only for now; needs the Grow plan. brightlocal.com · Oct 20, 2026
App in more than one language
- ReachYes. Dashboard and public pages in 16 languages. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalNot listed. Its page does not say. brightlocal.com · Oct 20, 2026
Free plan or trial
- ReachYes. Free plan with no card; new businesses get 7 days of Business. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. 14-day free trial with full access and no card. brightlocal.com · Oct 20, 2026
Price shown on its site
- ReachYes. Starter is $10 a month (₹800 in India); Business is $20. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Track is $31 a month billed yearly ($41 monthly). brightlocal.com · Oct 20, 2026
Who each one fits
- 1
ReachMade by this site
Owners running their own profile, reviews and posts
- 2Visit BrightLocal
BrightLocal
Agencies and SEOs who need citations and deep audits
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