Google changes a profile when its other sources disagree with you: your website, directories such as Justdial, and edits suggested by the public. Open Edit profile and look for info in blue, which Google says it changed. Reject what is wrong, then fix every place that still shows the old hours, or the change comes back.
Find what Google changed
Google says it gathers business info from sources that include user reports and licensed content, and that it may update a profile when it gets reports that the info isn't accurate.
- Sign in with the account that manages the profile and open your Business Profile on Google Search or Maps.
- Select Edit profile.
- Look for the notice at the top and for text in blue. Google says black or white text means no update from Google.
- Accept the changes that are right. Edit the fields that are wrong and save your own values.
Why the change keeps coming back
Google can publish edits backed by public info such as your website, so an out-of-date website or directory listing can undo your fix each time Google checks it. Rejecting the edit treats the symptom. The lasting fix is to make every source show the same name, address, phone number and hours.
In March the cafe stopped opening on Sundays and removed Sunday from its profile. Two weeks later Google showed Sunday 9:00 to 18:00 again, in blue. The cause: the website footer and an old Justdial listing still showed Sunday hours. The fix: reject Google's edit, update the footer, correct the Justdial listing, then check the profile again a few weeks later.
Pick one source of truth
Google says your business name should reflect your real-world name, as used consistently on your storefront, website and stationery, and as customers know it. Start there. Write down the exact name, full address with any suite or floor number, main phone number and website address, then use that record everywhere.
Find where your details disagree
Search for your business name and phone number, and check each place your business appears:
- Your Google Business Profile on Search and Maps.
- Your website, including the footer, the contact page and any booking page.
- Facebook, Instagram and other social profiles.
- Directories such as Justdial and Sulekha, and any industry or delivery platforms you use.
Note every old phone number, old address and different spelling of your name.
Fix them in this order
- Google first. Go to your Business Profile, select Edit profile, change the details and select Save. Google says it reviews changes before they go live.
- Your website next, so it matches Google exactly.
- Social profiles, then directories. Log in to each one and update the listing, or use its own correction process.
- Search again a few weeks later and fix anything that still shows old details.
Why your own edit is pending or not approved
Google reviews edits to verified profiles before they go live. It says most take up to 10 minutes but some take up to 30 days. Each edit ends up in one of three states:
- Accepted: the new info shows on your profile.
- Pending: Google is still reviewing it.
- Not approved: Google could not confirm it was accurate. Google says you might be able to appeal.
Google declines an edit when it can't confirm the info. Make sure your website, signage and other listings show the same details, then try again. While an edit is pending, note the field, the old value, the new value and the date you saved it, and do not submit the same value again. That shows you when an edit has outlasted the 30 days and which submission Google is still reviewing.
When Google keeps rejecting your phone number
Google's guidelines set these rules for phone numbers:
- Use a local number instead of a central call centre helpline where possible.
- The number must be under the direct control of the business.
- Do not use numbers that redirect callers to someone other than the actual business.
- Premium rate numbers are not accepted.
Google says that in India and some other places it double-checks your phone number to make sure it is correct. Google also lets you add up to 2 phone numbers beyond your main one.
Businesses with several locations
Google says all locations within the same country must use the same name, with limited exceptions. Give each location its own precise address and a phone number that reaches that location, and keep the format identical across Google, your website and directories.
Common problems
- I missed the 4 days to respond.
- Edit the field yourself and save the right value. Google reviews it like any other edit.
- Should I use a different phone number on each directory?
- No. Use the same main number everywhere.
- My old address still appears on some directories. What can I do?
- Claim or log in to each listing and update it. Where you cannot, use the directory's own correction or support process.
- Do I have to change my name on every directory at once?
- No. Start with Google and your website, then work through the rest.
- My edit has been pending for days.
- Google says review can take up to 30 days. Avoid changing the same field again in the meantime, so it is clear which edit is being reviewed.
Fix it once, then see what Google accepted
With Reach
Reach's profile page edits your name, hours, phone numbers and website and publishes them to Google when you save. After each save it lists which changes reached Google and which Google refused, so a fix that did not stick shows up straight away, not weeks later on Maps. Your address is shown there but changed in Google's own settings, because a new address needs verification.
Your Reach website shows the address and phone number from your Google profile, so fixing Google updates them there too. Its display name falls back to your Google name when you leave it empty, so check it matches.