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Free Google Business Profile audit tools: 5 compared
Two of these five audits are free without a trial: Reach's and GLocal's. Reach shows a score without an account, compares you with the top 3 nearby and lets you fix each gap on its free plan. Localo and BrightLocal audit inside a 14-day trial; GMB Everywhere runs in Chrome.
2 min read
Feature by feature
Swipe the table to see all 5
| ReachMade by this site | GLocal by WiremoFree GBP audit | LocaloGBP audit, in the trial | BrightLocalGBP audit, in the trial | GMB EverywhereChrome extension | |
|---|---|---|---|---|---|
| Free to use | |||||
| Yes | Yes | Partly | Partly | Partly | |
| No account needed | |||||
| Yes | No | No | No | Not listed | |
| Scores the profile | |||||
| Yes | Yes | Yes | Partly | Partly | |
| Compares with nearby rivals | |||||
| Yes | Partly | Yes | Yes | Partly | |
| Fix the gaps in the same tool | |||||
| Yes | Partly | Partly | No | No | |
What each answer is based on
Every cell was read from the product's own public pricing, feature or tool page, never from review sites, and links to that page. The oldest check on this page is from October 20, 2026. “Not listed” means the page does not say, not that the product lacks it. Prices change, so open the link before you decide. Reach is made by Locus Intelligence, which publishes this page. Its cells come from Reach's public pages, read the same way as every other product's.
Free to use
- ReachYes. Free, with no card. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoYes. Free with no card, up to 3 audits a day. wiremo.co · Oct 20, 2026
- LocaloPartly. Part of Localo's 14-day free trial; not a free tool. localo.com · Oct 20, 2026
- BrightLocalPartly. Only in the 14-day free trial. brightlocal.com · Oct 20, 2026
- GMB EverywherePartly. Free to start; a paid plan is $30 a month; free limits unclear. gmbeverywhere.com · Oct 20, 2026
No account needed
- ReachYes. The score shows without an account; the full report asks for an email. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoNo. The full audit needs a Google sign-in and an email check. wiremo.co · Oct 20, 2026
- LocaloNo. Runs on profiles in your Localo account. localo.com · Oct 20, 2026
- BrightLocalNo. Needs a trial sign-up. brightlocal.com · Oct 20, 2026
- GMB EverywhereNot listed. Its page does not say. gmbeverywhere.com · Oct 20, 2026
Scores the profile
- ReachYes. Scores the profile and lists what is missing. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoYes. 32 checks give a score out of 100 and a grade. wiremo.co · Oct 20, 2026
- LocaloYes. A score from 17 checks. localo.com · Oct 20, 2026
- BrightLocalPartly. Tabs for reviews, duplicates and details; no overall score. brightlocal.com · Oct 20, 2026
- GMB EverywherePartly. Audits show 40+ data points; no score stated. gmbeverywhere.com · Oct 20, 2026
Compares with nearby rivals
- ReachYes. Compares you with the top 3 nearby on Google Maps. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoPartly. Lists the top 20 local competitors; no side-by-side. wiremo.co · Oct 20, 2026
- LocaloYes. Compares you with the top 5 nearby. localo.com · Oct 20, 2026
- BrightLocalYes. Top 10 competitors per keyword. brightlocal.com · Oct 20, 2026
- GMB EverywherePartly. Shows competitors' categories; wider benchmarks not stated. gmbeverywhere.com · Oct 20, 2026
Fix the gaps in the same tool
- ReachYes. Fix each gap in Reach's profile editor, on the free plan. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoPartly. The audit never edits; fixes are in paid GLocal from $29.99 a month. wiremo.co · Oct 20, 2026
- LocaloPartly. Each fix links to a Localo tool or a Google setting. localo.com · Oct 20, 2026
- BrightLocalNo. Its page says to make changes on your Google listing. brightlocal.com · Oct 20, 2026
- GMB EverywhereNo. An audit and ranking extension; it does not edit profiles. gmbeverywhere.com · Oct 20, 2026
Who each one fits
- 1
ReachFree GMB audit toolMade by this site
A score, the top 3 nearby and fixes in one place
- 2Visit GLocal by Wiremo
GLocal by WiremoFree GBP audit
A graded audit with 32 checks
- 3Visit Localo
LocaloGBP audit, in the trial
Comparing with the top 5 during a trial
- 4Visit BrightLocal
BrightLocalGBP audit, in the trial
Deep competitor tabs during a trial
- 5Visit GMB Everywhere
GMB EverywhereChrome extension
Auditing any profile while you browse Maps
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