Best of
Best free local SEO tools: 5 toolkits compared
Five vendors give away local SEO tools. Reach's set covers the whole Google profile: an audit, a Maps rank checker and review tools, 27 in all. GLocal adds a website audit; BrightLocal and Semrush add review links and rank checks; Localo lists four free tools.
2 min read
Feature by feature
Swipe the table to see all 5
| ReachMade by this site | GLocal by WiremoFree tools | BrightLocalFree local SEO tools | SemrushFree local SEO tools | LocaloFree tools | |
|---|---|---|---|---|---|
| Free profile audit | |||||
| Yes | Yes | Partly | Partly | Not listed | |
| Free local rank check | |||||
| Yes | Not listed | Yes | Partly | Yes | |
| Free review tools | |||||
| Yes | Yes | Yes | Yes | Yes | |
| No account needed | |||||
| Partly | Yes | Partly | Yes | Not listed | |
What each answer is based on
Every cell was read from the product's own public pricing, feature or tool page, never from review sites, and links to that page. The oldest check on this page is from October 20, 2026. “Not listed” means the page does not say, not that the product lacks it. Prices change, so open the link before you decide. Reach is made by Locus Intelligence, which publishes this page. Its cells come from Reach's public pages, read the same way as every other product's.
Free profile audit
- ReachYes. The free GMB audit scores your profile against the top 3 nearby. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoYes. Free profile audit and a website local SEO audit. wiremo.co · Oct 20, 2026
- BrightLocalPartly. A free AI visibility check; no free profile audit. brightlocal.com · Oct 20, 2026
- SemrushPartly. Audits websites; no Google profile audit listed. semrush.com · Oct 20, 2026
- LocaloNot listed. Its audit is in the trial, not among the free tools. localo.com · Oct 20, 2026
Free local rank check
- ReachYes. The Google Maps rank checker runs after a free sign-up. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoNot listed. Its page does not say. wiremo.co · Oct 20, 2026
- BrightLocalYes. Local search results checker and a rank change monitor. brightlocal.com · Oct 20, 2026
- SemrushPartly. Keyword rank checker for any location; web results, not Maps. semrush.com · Oct 20, 2026
- LocaloYes. Local rank checker. localo.com · Oct 20, 2026
Free review tools
- ReachYes. Reply generator, review link, QR standee and WhatsApp request. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoYes. Review QR code and review reply generators. wiremo.co · Oct 20, 2026
- BrightLocalYes. Google review link generator. brightlocal.com · Oct 20, 2026
- SemrushYes. Review link, review template and QR generators. semrush.com · Oct 20, 2026
- LocaloYes. Review poster and review response generators. localo.com · Oct 20, 2026
No account needed
- ReachPartly. Most run in the browser; the rank and audit reports need sign-up or an email. reach.locus-intelligence.com · Oct 20, 2026
- GLocal by WiremoYes. No account; an email may be asked after several uses. wiremo.co · Oct 20, 2026
- BrightLocalPartly. No setup; the results checker asks for a login after 3 uses. brightlocal.com · Oct 20, 2026
- SemrushYes. Its page says no sign-up is needed. semrush.com · Oct 20, 2026
- LocaloNot listed. Its page does not say. localo.com · Oct 20, 2026
Who each one fits
- 1
ReachFree toolsMade by this site
Every job on a Google profile, in one place
- 2Visit GLocal by Wiremo
GLocal by WiremoFree tools
A free audit of your profile and website
- 3Visit BrightLocal
BrightLocalFree local SEO tools
Local results and AI visibility checks
- 4Visit Semrush
SemrushFree local SEO tools
Review links and QR codes without a sign-up
- 5Visit Localo
LocaloFree tools
A free rank checker and review posters
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