Para uma ou duas localizações, escolha pelas tarefas em que precisa de ajuda: editar o perfil, responder a avaliações, publicar, acompanhar a posição ou sincronizar outros diretórios. O preço por localização varia entre gratuito (painel da própria Google, Reach Free) e 65 $/mês (BrightLocal Grow, uma localização, mensal). A Birdeye apresenta orçamento por chamada comercial.
All prices below were checked on 8 Oct 2026 on each vendor's own pricing page. Use them to compare the tools against each other, and check the vendor's page before you buy because prices change.
What should Google Business Profile software actually do for a small business?
Google's own dashboard, on business.google.com or directly in Search, already lets you edit your profile, reply to reviews and publish posts for free. Software is worth paying for only when it saves you a chore you repeat every week or across several locations.
Judge each tool on these points:
- It edits every profile field and tells you when Google rejects or changes an edit.
- It helps you reply to Google reviews.
- It schedules posts.
- It tracks where you rank on the map.
- It syncs your listing to other directories.
- It has a fair price per location for 1 to 5 locations.
- It handles reviews written in languages other than English.
How do the tools compare?
| Tool | Starting price (checked 8 Oct 2026) | What it manages | Best for |
|---|---|---|---|
| Google Business Profile | Starting price (checked 8 Oct 2026)Free | What it managesEdit the profile, reply to reviews, publish posts | Best forOne location and an owner with time |
| Reach by Locus | Starting price (checked 8 Oct 2026)Free for 1 location; Starter $10/month (2 locations); Business $20/month (5 locations) | What it managesProfile editor with Google rule checks, AI review drafts in your voice, posts, weekly 3x3 map scans, ChatGPT or Claude connection | Best forOwner-run businesses with 1 to 5 locations and non-English reviews |
| BrightLocal | Starting price (checked 8 Oct 2026)Track $41/month, Manage $54/month, Grow $65/month for 1 location (monthly); annual $31, $40 or $49 a month | What it managesTrack: rank tracking, Local Search Grid, citation monitoring, GBP audit. Manage adds listing sync and GBP Post Scheduler. Grow adds review monitoring and responses across platforms, plus review requests by email, text and in-store | Best forBusinesses that need directory sync, and agencies |
| Semrush Local | Starting price (checked 8 Oct 2026)Base $30/month per location, Pro $60/month per location (billed annually) | What it managesBase: GBP management with an AI agent, AI post writing and publishing, Map Rank Tracker with 375 credits. Pro adds listing management, review management with AI replies, and 1,225 Map Rank Tracker credits | Best forTeams that already use Semrush, or need listings plus reviews |
| Localo | Starting price (checked 8 Oct 2026)Single Business $39/month billed annually ($49 list), plus tax, 1 profile; Pro $149/month billed annually for 2 to 120 profiles | What it managesAuto-generated posts, position map rank tracking, reviews in one place with reply templates, QR review poster | Best forSingle profiles that want automatic posts; agencies on Pro |
| Birdeye | Starting price (checked 8 Oct 2026)No public price; the pricing form asks for your number of locations | What it managesReviews, listings, social | Best forMulti-location brands that want one contract |
BrightLocal offers a 14-day trial with no card. Semrush Local offers a 7-day trial. Localo offers a 14-day trial and has no free plan.
Which one should a single-location owner pick?
Start from the job, not the brand:
- If you only need to edit the profile and reply to reviews, use Google's free dashboard or Reach Free.
- If many reviews arrive in Hindi, Tamil or another Indian language, Reach drafts replies in the language and script of each review.
- If your business is listed on other directories and the details drift, BrightLocal Manage or Semrush Local Pro keep listings in sync on the sites each one supports.
- An agency with 20 or more clients will find BrightLocal or Localo Pro priced for that volume.
- An enterprise brand that wants one contract for reviews, listings and social should ask Birdeye for a quote.
Where is Reach weaker?
Reach is the newest tool on this list. It also skips several jobs the others do:
- It does not sync your listing to other directories (citations). BrightLocal Manage and Semrush Local Pro do.
- It handles Google reviews only. It does not monitor other review sites.
- It does not send review requests by text or email. BrightLocal Grow does.
- Rank tracking is a weekly 3x3 map scan only. It has no daily scans and no larger grids.
- It handles a maximum of 5 locations per account.
- It has no white-label agency reports.
If any of these is a must-have for you, pick one of the other tools.
Localo Pro
These figures are for a single dental clinic with one location, on annual billing where the vendor offers it. Prices were checked 8 Oct 2026.
| Tool and plan | Cost for one year |
|---|---|
| Google Business Profile | Cost for one year$0 |
| Reach Free | Cost for one year$0 |
| Reach Starter | Cost for one year$60/year |
| BrightLocal Track | Cost for one year$369/year |
| BrightLocal Manage | Cost for one year$485/year |
| BrightLocal Grow | Cost for one year$584/year |
| Semrush Local Base | Cost for one year$360/year ($30 x 12) |
| Semrush Local Pro | Cost for one year$720/year ($60 x 12) |
| Localo Single Business | Cost for one year$468/year ($39 x 12) |
| Birdeye | Cost for one yearBy quote |
$1,788/year ($149 x 12)
Clínica Dentária Sunrise
A Clínica Dentária Sunrise tem uma localização em Pune e 140 avaliações no Google. Cerca de metade das avaliações estão em hindi ou marata. O proprietário responde às avaliações aos domingos.
Which tool is best for a single-location business?
- Birdeye
- By quote
- A sua classificação no Maps para "dentista perto de mim" à volta da clínica.
For a single location, Reach Free covers the daily jobs: editing the profile, replying to reviews, posting, and a weekly 3x3 map scan. If you want review requests by text or email, or you need to sync your listing to other directories, BrightLocal Grow covers those.
O Reach Free cobre isso. Os 50 créditos de AI do plano Free geram 25 rascunhos de resposta por mês, e ele inclui 2 buscas acompanhadas. Se o dono quiser 20 buscas acompanhadas e publicações agendadas, o Starter custa US$ 10/mês.
For an agency, BrightLocal and Localo Pro are priced for many locations. BrightLocal Manage is $54/month per location on annual billing, and Localo Pro is $149/month for 2 to 120 profiles.
Perguntas que os proprietários fazem
- A gestão do Google Business Profile é gratuita?
- Sim. As ferramentas próprias do Google para editar, responder e publicar são gratuitas. O software pago cobra pelo tempo que lhe poupa.
- Alguma ferramenta melhora diretamente o meu posicionamento?
- Não. O Google afirma que "não há forma de pedir ou pagar por uma melhor classificação local no Google." (Ajuda do Google Business Profile) O software pode ajudá-lo a manter o perfil completo e ativo. Não pode comprar-lhe uma posição.
- Preciso de sincronização de listagens?
- Só precisa se o seu nome, morada ou número de telefone aparecerem errados noutros diretórios. Pode verificar isto gratuitamente com o verificador de consistência de morada antes de pagar pela sincronização.
- O software consegue responder automaticamente a avaliações?
- Algumas ferramentas oferecem respostas por AI. O Reach redige duas respostas e o proprietário edita e publica uma. Nada é publicado automaticamente.
- Qual ferramenta serve para uma agência?
- BrightLocal e Localo Pro têm preços para muitas localizações. O Localo Pro cobre 2 a 120 perfis por 149 $/mês com faturação anual.
BrightLocal and Localo Pro are priced for many locations. Localo Pro covers 2 to 120 profiles for $149/month billed annually.
- Lista de verificação do Google Business Profile
- Como responder a avaliações do Google
- Rastrear classificações locais no Google Maps
- Google's own dashboard is free and covers the basics. Reach Free also covers the basics and adds AI review drafts. Reach Starter at $5/month adds weekly 3x3 map scans and a ChatGPT or Claude connection.
- Ferramenta gratuita de auditoria GMB
- Melhor rastreador de classificação local para o Google Maps
- Which tool is best for agencies?
Reach. It drafts replies in the language and script of each review.
Reach Free or Google's own dashboard. Both are free. Reach Free adds AI review drafts, weekly 3x3 map scans and a ChatGPT or Claude connection.
As edições de perfil para nome, horário, horário especial, serviços e fotos acontecem todas numa página. A Reach verifica as regras do Google antes de qualquer coisa ser guardada. Quando o Google sugere uma alteração ao seu perfil, a Reach mostra-a ao lado do seu valor atual para que possa aceitar ou rejeitar. Cada pesquisa rastreada recebe uma varredura semanal de mapa 3x3, e pode exportar os resultados como PDF em qualquer plano. A Reach não sincroniza outros diretórios nem rastreia avaliações fora do Google.