A sua classificação no Google Maps muda consoante o local onde o pesquisador está. Um bom rastreador verifica a partir de uma grelha de pontos à volta da sua empresa em vez de um único ponto. Compare rastreadores em três aspetos: tamanho da grelha, frequência de cada varredura e custo de cada varredura. Os preços abaixo foram verificados nas páginas dos fornecedores em 8 de outubro de 2026.
A Local Falcon é melhor para auditorias profundas que executa quando quiser. A BrightLocal adiciona citações e auditorias. A Whitespark é a mais barata para rastrear muitas palavras-chave. A Semrush Local é adequada para equipas que já usam Semrush. A Localo combina classificação, publicações e avaliações. A Reach by Locus é para proprietários que querem uma tendência sem contar créditos.
Reach, Semrush Local and Localo all offer AI review replies.
O Google classifica os resultados locais com base na relevância, distância e proeminência (Ajuda do Google Business Profile). A distância depende da pessoa que pesquisa. Um cliente a duas ruas de distância e um cliente do outro lado da cidade podem ver listas diferentes para a mesma pesquisa.
O efeito é grande. Na amostra de outubro de 2026 da Reach de 1.104 listagens independentes em 11 cidades asiáticas e seis tipos de negócio, os 3 melhores dentistas estavam a uma mediana de 0,24 km do ponto de pesquisa. Os dentistas classificados do 4.º ao 20.º estavam a uma mediana de 0,86 km de distância (dados de dentistas). A distância move a classificação mais do que a maioria das edições de perfil. Um único número de classificação diz-lhe como parece de um ponto. Uma grelha mostra como parece em toda a sua área.
Which tool is best for a business that wants to manage 20+ locations?
Localo Pro and BrightLocal are priced for that volume.
- Which tool is best for a business that wants to send review requests by text or email?
- BrightLocal Grow.
- Which tool is best for a business that wants a white-label agency report?
- BrightLocal and Birdeye both offer white-label reports.
- Which tool is best for a business that wants to reply in the language of the review?
- Reach. It drafts replies in the language and script of each review.
- Which tool is best for a business that wants to manage 20+ locations?
BrightLocal Manage or Semrush Local Pro.
Which tool is best for a business that wants to reply in the language of the review?
| Google Business Profile, Reach, BrightLocal, Semrush Local, Localo and Birdeye all publish posts. Google's own dashboard does it free. | Which tool is best for a business that wants to track rankings? | BrightLocal Track and Semrush Local Base both track rankings. BrightLocal Track starts at $41/month for 1 location; Semrush Local Base is $30/month per location, billed annually. | Which tool is best for a business that wants to reply to reviews? |
|---|---|---|---|
| Google's free dashboard and Reach Free both let you reply to Google reviews. Reach adds AI drafts in the language of each review. BrightLocal Grow, Semrush Local Pro and Localo Pro add review requests by text and email. | Which tool is best for a business that wants to track rankings?Which tool is best for a business that wants to sync listings? | BrightLocal Track and Semrush Local Base both track rankings. BrightLocal Track starts at $41/month for 1 location; Semrush Local Base is $30/month per location, billed annually.1 crédito = 1 ponto de grelha. Uma varredura 5x5 são 25 créditos, 9x9 são 81, até 21x21. Sob demanda. O relatório Falcon AI custa 25 créditos. | Which tool is best for a business that wants to reply to reviews?Which tool is best for an agency? |
| BrightLocal and Localo Pro are priced for agencies. BrightLocal has a 14-day trial with no card; Localo has a 14-day trial and no free plan. | Which tool is best for a business that wants to track rankings?Which tool is best for a single-location business? | BrightLocal Track and Semrush Local Base both track rankings. BrightLocal Track starts at $41/month for 1 location; Semrush Local Base is $30/month per location, billed annually.100 palavras-chave, 4 concorrentes, Grelha de Pesquisa Local, mais monitorização de citações e uma auditoria GBP | Which tool is best for a business that wants to reply to reviews?Which tool is best for non-English reviews? |
| Reach drafts replies in the language and script of each review. BrightLocal and Semrush Local also offer AI replies, but they reply in the language you set in the tool, not necessarily the review's language. | Which tool is best for a business that wants to track rankings?Which tool is best for an agency? | BrightLocal Track and Semrush Local Base both track rankings. BrightLocal Track starts at $41/month for 1 location; Semrush Local Base is $30/month per location, billed annually.Semanal ou diariamente. Computador e telemóvel, Google e Bing. Tamanho da grelha não indicado nessa página. | Which tool is best for a business that wants to reply to reviews?Which tool is best for an enterprise brand? |
| Birdeye, which quotes per contract. | Which tool is best for a business that wants to track rankings?Which tool is best for a single location? | BrightLocal Track and Semrush Local Base both track rankings. BrightLocal Track starts at $41/month for 1 location; Semrush Local Base is $30/month per location, billed annually.Google's own dashboard, or Reach Free, if you have the time. If you want AI drafts and weekly map scans, Reach Starter at $60/year is the cheapest paid option on this list. | Which tool is best for a business that wants to reply to reviews?Which tool is best for non-English reviews? |
| Reach. It drafts replies in the language and script of each review. | Which tool is best for a business that wants to track rankings?Which tool is best for agencies? | BrightLocal Track and Semrush Local Base both track rankings. BrightLocal Track starts at $41/month for 1 location; Semrush Local Base is $30/month per location, billed annually.BrightLocal or Localo Pro. Both are priced for many locations and offer agency reports. | Which tool is best for a business that wants to reply to reviews?Which tool is best for an enterprise brand? |
| Reach by Locus | Which tool is best for a business that wants to track rankings?Free: 2 buscas por local. Starter US$ 10/mês: 20. Business US$ 20/mês: 30. | BrightLocal Track and Semrush Local Base both track rankings. BrightLocal Track starts at $41/month for 1 location; Semrush Local Base is $30/month per location, billed annually.Cada pesquisa obtém a sua classificação na lista mais uma varredura semanal de mapa 3x3. Exportação PDF em todos os planos. As versões em hindi e inglês de uma pesquisa são rastreadas separadamente. | Which tool is best for a business that wants to reply to reviews?Which tool is best for a multi-location business? |
Alguns pontos destacam-se. A Local Falcon dá-lhe mais controlo porque escolhe o tamanho da grelha e faz a varredura apenas quando precisa. A BrightLocal custa mais, mas o preço inclui monitorização de citações e uma auditoria. A Whitespark cobre 100 palavras-chave pelo preço anual mais baixo e também rastreia o Bing. A Reach é a ferramenta mais recente nesta lista e tem a grelha mais pequena. Também rastreia uma pesquisa em hindi e a sua equivalente em inglês como duas pesquisas separadas, e isso é importante se os seus clientes pesquisarem em ambos os idiomas.
Which tool is best for a brand with many locations?
Which tool is best for an agency?
Birdeye.
Which tool is best for a business that wants AI review replies?
Reach, Semrush Local and Birdeye all offer AI-assisted review replies.
Which tool is best for a business that wants automatic posts?
Reach. O plano Free cobre 2 das 5 buscas com uma varredura semanal 3x3. O Starter, por US$ 10/mês, cobre as 5.
Which tool is best for a business that wants to sync listings?
| BrightLocal Manage, Semrush Local Pro and Localo Pro sync listings. | Which tool is best for a business that wants to reply to reviews in Indian languages? | Reach drafts replies in the language and script of each review, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and Gujarati. |
|---|---|---|
| Which tool is best for a business that wants to reply to reviews in languages other than English? | Which tool is best for a business that wants to reply to reviews in Indian languages?Reach drafts replies in the language and script of each review. | Reach drafts replies in the language and script of each review, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and Gujarati.Which tool is best for a business that wants to reply to reviews in languages other than English? |
| Reach drafts replies in the language and script of each review. | Which tool is best for a business that wants to reply to reviews in Indian languages?Which tool is best for a business that wants to reply to reviews in languages other than English? | Reach drafts replies in the language and script of each review, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and Gujarati.Reach drafts replies in the language and script of each review. |
| Reach by Locus | Which tool is best for a business that wants to reply to reviews in Indian languages?2 palavras-chave, 3x3 semanal | Reach drafts replies in the language and script of each review, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and Gujarati.Which tool is best for a business that wants to reply to reviews in languages other than English? |
| Reach by Locus | Which tool is best for a business that wants to reply to reviews in Indian languages?Which tool is best for a business that wants to reply to reviews in languages other than English? | Reach drafts replies in the language and script of each review, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and Gujarati.Reach drafts replies in the language and script of each review. |
| Which tool is best for a business that wants to reply to reviews in languages other than English? | Which tool is best for a business that wants to reply to reviews in Indian languages?Reach drafts replies in the language and script of each review. | Reach drafts replies in the language and script of each review, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and Gujarati.Which tool is best for a business that wants to reply to reviews in languages other than English? |
BrightLocal or Localo Pro.
Onde é que a Reach é mais fraca?
A Reach é um rastreador mais simples do que os outros nesta lista, e alguns proprietários vão superá-lo. Comparado com as outras cinco ferramentas:
- Reach drafts replies in the language and script of each review.
- Which tool is best for a business that wants to reply to reviews in languages other than English?
- Reach drafts replies in the language and script of each review.
- Which tool is best for a business that wants to reply to reviews in languages other than English?
- Reach drafts replies in the language and script of each review.
Reach drafts replies in the language and script of each review.
Reach drafts replies in the language and script of each review.
Sim. Antes de pagar por qualquer rastreador, faça uma verificação pontual com uma ferramenta gratuita. O verificador gratuito de classificação local da Reach mostra onde se classifica para uma pesquisa, e o verificador de localização local do Google Maps mostra a sua posição na lista de localizador local do Google. Nenhum necessita de registo.
Which tool is best for a business that wants to reply to reviews in languages other than English?
Which tool is best for an enterprise brand?
- Com que frequência devo verificar a minha classificação no Maps?
- Which tool is best for an enterprise brand?
- Which tool is best for a business with 6 to 120 locations?
- Birdeye, because it handles reviews, listings and social in one contract.
- Localo Pro.
- Which tool is best for a single-location owner?
- Which tool is best for an agency?
- Não. Um rastreador apenas mede. O Google diz que não há forma de pagar por uma melhor classificação local (Ajuda do Google Business Profile). A classificação move-se quando o seu perfil se torna mais relevante e proeminente para a pesquisa.
- BrightLocal or Localo Pro.
- A Whitespark rastreia tanto o Google como o Bing. A maioria dos proprietários na Índia e no Sudeste Asiático começa com o Google, porque é onde a maioria dos seus clientes pesquisa.
Which tool is best for a business that wants to reply to reviews in languages other than English?
- Como rastrear classificações locais no Google Maps
- Google Business Profile não aparece no Maps
- Como escolher a sua categoria do Google Business Profile
- Reach drafts replies in the language and script of each review.
- Melhor software de gestão do Google Business Profile
- Dados de classificação do Google Maps para dentistas
Which tool is best for a business that wants to reply to reviews in languages other than English?
Rastrear a classificação manualmente significa pesquisar de diferentes pontos todas as semanas e anotar os resultados. A Reach faz esse trabalho por si: cada pesquisa rastreada obtém a sua classificação na lista e uma varredura de mapa de nove pontos à volta da sua empresa todas as semanas, e pode exportar o resultado como PDF em qualquer plano. Nada é cobrado por varredura, por isso uma verificação semanal nunca esgota um saldo. Se os clientes pesquisarem em hindi e inglês, a Reach rastreia as duas versões como pesquisas separadas.
A troca é uma grade 3x3 e varreduras só semanais. O plano Free acompanha 2 buscas por local, o suficiente para ver se você está na frente no seu bairro antes de decidir algo maior.