Alternatives
BrightLocal alternatives: 5 rank and profile tools
Reach, Localo, Synup, Semrush Local and RightChoice all track map-grid rankings, like BrightLocal. Reach is the free one: a free plan that never ends, then $10 a month, with AI replies and AI assistant tracking. Localo and Synup start at $39 and $49 a month; RightChoice offers a 7-day trial.
2 min read
Feature by feature
Swipe the table to see all 6
| ReachMade by this site | BrightLocalSwitching from | Localo | Synup | Semrush Local | RightChoice | |
|---|---|---|---|---|---|---|
| Edits the Google profile | ||||||
| Yes | Not listed | Yes | Yes | Partly | Yes | |
| AI review replies | ||||||
| Yes | Yes | Partly | Yes | Yes | Yes | |
| Post scheduling | ||||||
| Yes | Yes | Yes | Yes | Partly | Yes | |
| Map-grid rank tracking | ||||||
| Yes | Yes | Yes | Yes | Yes | Yes | |
| Citations and directory listings | ||||||
| No | Yes | Yes | Yes | Yes | Yes | |
| Tracks visibility in AI assistants | ||||||
| Yes | Yes | Not listed | Yes | Yes | Yes | |
| MCP connection for AI assistants | ||||||
| Yes | Partly | Partly | Yes | Partly | Not listed | |
| Free plan or trial | ||||||
| Yes | Yes | Yes | Yes | Yes | Yes | |
| Price shown on its site | ||||||
| Yes | Yes | Yes | Yes | Not listed | Not listed | |
What each answer is based on
Every cell was read from the product's own public pricing, feature or tool page, never from review sites, and links to that page. The oldest check on this page is from October 19, 2026. “Not listed” means the page does not say, not that the product lacks it. Prices change, so open the link before you decide. Reach is made by Locus Intelligence, which publishes this page. Its cells come from Reach's public pages, read the same way as every other product's.
Edits the Google profile
- ReachYes. Edits hours, photos, description and more from one app, on every plan. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalNot listed. Its page does not say. brightlocal.com · Oct 20, 2026
- LocaloYes. Posts, profile edits and review replies are made inside Localo. localo.com · Oct 20, 2026
- SynupYes. Its agent writes and publishes posts, offers and hours changes. synup.com · Oct 20, 2026
- Semrush LocalPartly. Its AI agent creates posts and uploads photos; no field editor described. semrush.com · Oct 20, 2026
- RightChoiceYes. Create, verify and manage Google listings from one dashboard. rightchoice.ai · Oct 20, 2026
AI review replies
- ReachYes. Drafts a reply in the review's language; 2 credits per draft. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Lists AI-assisted review replies in its review tool. brightlocal.com · Oct 19, 2026
- LocaloPartly. Smart templates for one-click replies; AI not named for replies. localo.com · Oct 19, 2026
- SynupYes. Replies drafted, approved and published from its review tools. synup.com · Oct 20, 2026
- Semrush LocalYes. Its AI agent replies to reviews for you. semrush.com · Oct 20, 2026
- RightChoiceYes. AI reply generator writes personal review responses. rightchoice.ai · Oct 20, 2026
Post scheduling
- ReachYes. Scheduled posts on Starter (20) and Business (50); not on Free. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Manage and Grow plans schedule Google posts. brightlocal.com · Oct 20, 2026
- LocaloYes. Schedules posts and offers to Google and Facebook. localo.com · Oct 19, 2026
- SynupYes. Schedules and publishes posts across locations. synup.com · Oct 20, 2026
- Semrush LocalPartly. Its AI agent creates posts; a scheduler is not described. semrush.com · Oct 20, 2026
- RightChoiceYes. Schedules Google and social posts across listings. rightchoice.ai · Oct 20, 2026
Map-grid rank tracking
- ReachYes. Each tracked keyword gets a weekly scan from nine points in a 3x3 grid. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Local Search Grid on all plans; Track covers 5 keywords. brightlocal.com · Oct 20, 2026
- LocaloYes. Position Map with adjustable size and range. localo.com · Oct 19, 2026
- SynupYes. Local Rank Grid tracks rankings block by block per keyword. synup.com · Oct 20, 2026
- Semrush LocalYes. Map Rank Tracker shows Maps rankings as a heatmap. semrush.com · Oct 20, 2026
- RightChoiceYes. Geo Grid tracker for Google Search and Maps. rightchoice.ai · Oct 20, 2026
Citations and directory listings
- ReachNo. No directory builder; a free checker matches Google to your own website. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Citation tracking on all plans; building from $2 per citation. brightlocal.com · Oct 20, 2026
- LocaloYes. Citations Manager finds directories competitors use and lists you. localo.com · Oct 20, 2026
- SynupYes. Listings sent to a publisher network and kept in sync. synup.com · Oct 20, 2026
- Semrush LocalYes. Syncs 70+ US and 40+ international directories. semrush.com · Oct 20, 2026
- RightChoiceYes. Listings sync with 20+ directories, including Bing and Apple. rightchoice.ai · Oct 20, 2026
Tracks visibility in AI assistants
- ReachYes. AI Visibility reads ChatGPT, Gemini and Google AI Overviews every week. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Local AI Visibility Tracker for ChatGPT and Google's AI, on all plans. brightlocal.com · Oct 20, 2026
- LocaloNot listed. Its page does not say. localo.com · Oct 20, 2026
- SynupYes. Scores how ChatGPT, Gemini and Perplexity describe each location. synup.com · Oct 20, 2026
- Semrush LocalYes. Tracks mentions in ChatGPT, Gemini, Google AI Mode and Perplexity. semrush.com · Oct 20, 2026
- RightChoiceYes. AI Rank Tracker covers ChatGPT, Gemini, Claude, Copilot and Perplexity. rightchoice.ai · Oct 20, 2026
MCP connection for AI assistants
- ReachYes. Reads and writes: it makes a Google change only after you approve it. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalPartly. MCP server is read-only for now; needs the Grow plan. brightlocal.com · Oct 20, 2026
- LocaloPartly. Reads profile data in ChatGPT or Claude; never makes changes on Google. localo.com · Oct 20, 2026
- SynupYes. MCP with read and write tools, including publishing posts. synup.com · Oct 20, 2026
- Semrush LocalPartly. Semrush MCP brings its data into AI assistants; writes not stated. semrush.com · Oct 20, 2026
- RightChoiceNot listed. Its page does not say. rightchoice.ai · Oct 20, 2026
Free plan or trial
- ReachYes. Free plan with no card; new businesses get 7 days of Business. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. 14-day free trial with full access and no card. brightlocal.com · Oct 20, 2026
- LocaloYes. 14-day free trial, no card; no free plan. localo.com · Oct 20, 2026
- SynupYes. 14-day trial of the Solo plan. synup.com · Oct 20, 2026
- Semrush LocalYes. 7 days free, cancel any time. semrush.com · Oct 20, 2026
- RightChoiceYes. 7-day free trial, no card. rightchoice.ai · Oct 20, 2026
Price shown on its site
- ReachYes. Starter is $10 a month (₹800 in India); Business is $20. reach.locus-intelligence.com · Oct 20, 2026
- BrightLocalYes. Track is $31 a month billed yearly ($41 monthly). brightlocal.com · Oct 20, 2026
- LocaloYes. Single Business is $39 a month billed yearly. localo.com · Oct 20, 2026
- SynupYes. Solo is $49 a month for one location. synup.com · Oct 20, 2026
- Semrush LocalNot listed. Priced per location; no figure shown. semrush.com · Oct 20, 2026
- RightChoiceNot listed. No price on its home page. rightchoice.ai · Oct 20, 2026
Who each one fits
- 1
ReachMade by this site
Owners who want rank grids and the profile in one free app
- 2Visit Localo
Localo
Freelancers who want citations and posts in one tool
- 3Visit Synup
Synup
Several locations with listings kept in sync
- 4Visit Semrush Local
Semrush Local
Teams already using Semrush for SEO
- 5Visit RightChoice
RightChoice
Listings across 20+ directories with AI search tracking
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