Problem 1
4
4 low-star reviews among the newest 50 still have no reply.
How Reach fixes this: Reach drafts a calm reply to each one.
Free GMB audit
Free GMB audit tool for your Google Business Profile
Find the business on Google. Reach checks the profile, the Google Maps results around it and its newest reviews, then lists what to fix first.
Find your business above to continue.
- Free. The first audit needs no sign-in or card.
What you get backExample
Smile Studio Dental Clinic
Dentist · Baner, Pune
- 1
4 low-star reviews have no reply
Among the newest 50. Reach drafts a calm reply to each one.
- 2
96 reviews vs 412 at the top competitor
Reach makes a review link and a QR card to put in front of every customer.
123456
#6 on Google Maps for “dentist near me”
What does this GMB checker look at?
Eight parts of a Google Business Profile, each read from public data the way a customer and Google Maps see it.
Where it shows on Maps
The position for “[main category] near me”, searched from the business’s own location.
The top 3 nearby
Rating, reviews, photos, categories, website, hours and claim status against the first three businesses.
Reviews and replies
Reply rate in the newest 50 reviews, unanswered 1 to 3 star reviews and how often new ones arrive.
Profile checklist
Categories, description, hours, phone, website, photos and attributes, each scored.
Holiday hours
The public holidays coming up where the business is, so special hours get set in time.
Website match
Whether the website shows the same name, address and phone as the listing.
Policy risks
Patterns Google’s guidelines warn about, such as extra keywords in the name or a phone number in the description.
Google posts
Post dates are not public, so the free audit says so. Reach checks them once Google is connected.
How is the Google Business Profile score worked out?
Google publishes no score for Business Profiles, so this one is Reach’s own. It rates the profile out of 100 across a few aspects: how complete the profile is, its reviews and rating, and how its reviews are looked after.
Only data the audit could read is scored. A check it could not read is left out, so missing data never drags the score down.
How does the Google Maps audit work?
The audit takes the listing’s primary category, adds “near me” and searches Google Maps from the business’s own pin, the way a customer standing nearby would.
It reads the first 20 results, notes the listing’s position, and compares it with the first three other businesses on what their public listings show.
This is a best case: customers search from across the area, and results shift with distance and time. After sign-up, Reach tracks the same search from nine points around the business.
Sample report
What does a GMB audit report look like?
Every report opens with the same five parts. The example on the right is a made-up clinic, labelled as such.
- A score out of 100 that says how many of the 15 checks it was based on.
- Three problems, one per area, each with the observed number behind it.
- The Maps position for the main search and the first three businesses around it.
- A side-by-side table against those three, with the biggest gap named.
- Reviews, checklist, website match, policy risks and holiday hours, each dated.
Smile Studio Dental Clinic
Checked today · for “dentist near me”
Based on 15 of 15 checks
Problem 2
4.3× fewer
Bright Teeth Dental Care has 412 reviews; this listing has 96.
How Reach fixes this: Reach makes a review link and a QR card to put in front of every customer.
Problem 3
No hours
The listing shows no opening hours, so customers cannot tell when it is open.
How Reach fixes this: Reach sets the hours on Google from one screen.
Where it shows on Google Maps
#6 for “dentist near me”. The first 3:
- 1
Bright Teeth Dental Care
4.8(412)
- 2
City Smiles Dentistry
4.6(236)
- 3
Dr. Mehta’s Dental Centre
4.7(188)
Questions about the GMB audit
Yes. The first audit runs without sign-in or a card. The score and the top 3 problems show at once; an email opens the full report and the top-3 comparison.
No. Google publishes no score for Business Profiles. This is Reach’s own profile score, and no score can promise a ranking.
Maps results depend on where the search is made, the time and the person searching. The audit searches once from the business’s own pin, which is close to a best case.
The first three other businesses Google Maps showed for the same search. Only what their public listings show is compared.
Post dates are not in public data. Once the owner connects Google in Reach, posts are checked along with everything else.
That listing did not show the value in its public data. It is never counted as zero.
It scores only what it could read, compares the listing with the actual top 3 from its own location, reads the newest reviews for replies, and never fills a gap with sample data.
“Fix these in Reach” opens a free Reach account with this listing, and its top problems become the first tasks to work through.
Brands with 20 or more locations need every branch compared in one report. Locus Intelligence, Reach’s sister product, audits a whole network together. See the Locus audit for networks
Fix what the audit finds, in Reach
Find your business above to continue.
- Free forever for 1 location
- No card needed