Tool
Not showing on Google Maps?
Enter your business and the search it should show for. See what keeps a listing off the map, and Reach checks where you rank as soon as you sign up.
What you get
Filled in from Google after you sign up. Nothing here is made up.
The search your customers type
Not checked yet
Why a listing doesn’t show
Not verified, or suspended
Open your Business Profile and look for a verified status. A suspended profile shows a notice there and does not appear on Maps.
The category doesn’t match the search
Google matches searches to your categories. A cafe listed only as a restaurant can miss “cafe near me”.
The person searching is too far away
Google weighs how close you are to the person searching, so you can show on one side of town and not on the other.
A duplicate or filtered listing
When two listings share a name and address, Google can show one and hide the other. Search your name on Maps and look for a second pin.
Few reviews or photos
Prominence comes partly from reviews and how complete your profile is. With few of either, businesses with more history tend to show first.
After sign-up, Reach runs your search from nine points around your business. The reasons above are what to look at when you don’t show.
How it works
- Find your business and type the search customers use, like “dentist near me”.
- Read the five reasons a listing doesn’t show, each with the guide that fixes it.
- Sign up free, and Reach checks your rank for that search from nine points around you.
What you learn
- Whether you show for the search at all, and where you drop out of sight.
- Which of Google’s reasons, relevance, distance or prominence, is most likely holding you back.
- The guide that fixes each reason, in the order to try them.
What it can't tell you
- A suspension, a pending verification or a hidden duplicate shows only inside your Business Profile, not in a public search.
- Google personalises results, so one person’s phone can show a different order.
- The first rank check takes a few minutes; it fills in on your Visibility screen when it is done.
Guides for this job
All guidesGoogle Business Profile not showing on Google Maps: 7 checks
Search your exact name first. If you appear, it's ranking, not a missing profile. Seven checks, in the order to run them.7 min readFix a duplicate Google Business Profile: remove or merge
Work out which listing is the real one, then remove or report the extra without touching the profile that holds your reviews.4 min readGoogle Business Profile suspended? The 60-minute appeal rule
Fix the cause, gather documents whose name and address match the profile, then appeal. Google gives you 60 minutes to upload them.7 min read
Related tools
All tools- Visibility and competitors
Local rank checker
See where a business shows on Google Maps across its neighbourhood.Free, runs after sign-up - Visibility and competitors
Free GMB audit tool
Score a Google Business Profile and see what to fix first.Free, no sign-up - Set up your profile
Category finder
Search Google's categories in your language and pick your primary one.Free, no sign-up - Set up your profile
Google Business Profile verification planner
Verify your Google Business Profile: a plan for the method Google offered, plus code help.Free, no sign-up
Questions
Google ranks local results on relevance, distance and prominence: how well your profile matches the search, how far you are from the person searching, and how well known you are, including reviews. A listing that is unverified, suspended or filtered as a duplicate doesn’t show at all.
No. Google says there is no way to request or pay for a better local ranking. Ads show separately and are labelled as sponsored.
Check the category first: Google matches searches to your categories, so a business listed under the wrong one can miss the search entirely. Then check for a second listing with your name and address, which can push yours out of the results.
The check asks Google from nine points around your business, so it runs on a free Reach account under its plan. Your search is saved and checked as soon as you sign up.
