How the description spam check works
An email spam checker scores a message against the patterns filters look for. This checker does the same with the rules Google publishes for the description: its help page on editing your Business Profile, its guidelines for representing your business and its prohibited and restricted content policy. Each check looks for one pattern a rule names, so every flag can show the words that tripped it and the Google page it comes from.
- Paste the description from your profile, or keep the sample to see a result first.
- Read the rating: high when the text breaks a rule Google states, medium when it has wording a rule is about, low otherwise.
- Click a flagged word to jump to it, fix it in place and watch the rating change.
- Copy the clean version into your profile, or open it in Reach by Locus and save it to Google from there.
What Google rejects in a business description, and why
Google's help page on editing your Business Profile gives two hard limits for the description: no URLs or HTML code, and no more than 750 characters. It asks you to write about the business “instead of details about promotions, prices, or sales”, and says Google reviews changes before they go live.
The longer rule set is in Google's guidelines for representing your business. The description must not display low-quality, irrelevant or distracting content such as “misspellings, gimmicky character use, gibberish”, must not focus on special promotions, prices and sales, and may not display links of any type. Google's own examples of text that is not allowed are “Everything on sale, -50%” and “Best bagels in town for $5!”.
The prohibited and restricted content policy adds a line for merchants: the listing may not carry promotional content with time-bound promotions, pricing or direct calls to action. The same policy rules out false or misleading accounts of a service, impersonation, and offensive or sexually explicit content.
The reason is the same each time. That policy describes listing content as what defines a business's permanent identity, so the description is kept for facts that stay true. Everything else has its own place: offers go in posts, which have an offer type with dates and terms, and prices go in the services editor or the menu editor.
Bad lines and how to fix them
Most descriptions that get pushed back have one or two lines like these. Each fix keeps the fact a customer needs and drops what the rules are about.
What to write instead, by type of business
Google's help page suggests covering what you offer, what makes you special, how long you have been in business and anything else customers should know. By trade, that usually means these facts:
- Clinics and dentists: Treatments offered, who you treat (children, older patients, nervous patients), the doctors' qualifications, languages spoken and whether walk-ins are seen. Leave out cure claims: the content policy rules out misleading health information.
- Restaurants and cafes: Cuisine, signature dishes, dietary options such as Jain, vegan or eggless, seating and family space, and whether you deliver. Prices stay in the menu.
- Salons and spas: Services by type, the hair and skin types the team is trained for, the product brands used, and whether there are separate sections for men and women. Seasonal packages go in posts.
- Plumbers, electricians and other home services: The jobs you take, the areas you cover, licences, how quickly you reach customers and whether you work at night. Name the areas once, in a sentence, not as a list.
- Shops and showrooms: What you stock, the brands you carry, sizes or ranges, services such as alterations or installation, and how long the shop has been open.
- Coaching centres and tutors: Subjects and exams covered, batch sizes and timings, the medium of teaching and the teachers' experience. Leave out guaranteed results and rank claims.
How Google reviews a description edit
Google's page on what happens to your Business Profile edits says edits to a verified profile are reviewed against its guidelines, usually within 10 minutes, though it can take up to 30 days. While it waits, the edit shows as Pending; once decided, it shows as Accepted or Not approved.
An edit can also go live and change later. Google updates profiles from other sources, such as user reports and licensed content, and tells the owner when it does. For an edit that stays pending for days, see the guide to a Google Business Profile edit stuck in pending.
The profile editor can also suggest a description with AI. Google's page on the AI-suggested description asks owners to review it for accuracy before saving, so run that text through the checker too.
What to do when Google rejects your description
- Use Google's edit status check to see whether the description is Pending or Not approved. Pending only means the review has not finished.
- Paste the rejected text into the checker above. Fix every red item first, since each one breaks a rule Google states, then look at the amber ones.
- Make sure the profile is verified. Google lists unverified profiles among the reasons submitted content may be rejected.
- Save the fixed version once and let the review finish. Google's appeal page asks owners not to file several appeals for the same issue before a decision.
- If a description that follows the rules is still not approved, appeal the rejected edit. Outside the UK and EEA, Google's page sends rejected profile edits to its Contact us form, and decisions can take up to 5 business days.
Writing a new description from scratch? The guide to writing a Google Business Profile description has a fill-in structure and two complete examples.
What the checker can and cannot see
- Rules Google states outright: the 750-character limit, links and web addresses, HTML code, prices, and sales or time-bound offers. Any one of these makes the rating high.
- Wording a rule is about: “best” and “cheapest” claims, urgent calls to action such as “Order now”, gimmicky characters such as “!!!” or rows of emoji, and a two-word phrase used three times or more. These make the rating medium, because they can be fine in context.
- Readability notes that are not Google rules: phone numbers, which Google allows for your own business, and long runs of capitals, which Google names only in its business name rules.
Privacy
The checker runs in your browser. Nothing you paste into it leaves your device.
The generator sends your facts and current description once to the writing model and Reach does not store them. To keep it free, use is limited per day for each visitor, with a counter keyed by one-way hashes, never your text.
Example: a Pune bakery, before and after
The sample in the checker is a made-up bakery in Kothrud, Pune. Here is what the checks find in it, and a version that passes.
Questions
- What are the Google Business Profile description guidelines?
- Up to 750 characters, no URLs, links or HTML code, and no focus on promotions, prices or sales. Google also rules out low-quality or distracting content such as misspellings and gimmicky characters, and its prohibited content policy rules out direct calls to action in the listing.
- What is the Google Business Profile description character limit?
- 750 characters, not words, with spaces and punctuation included. The checker counts each character the way a person would, in Hindi and other scripts too, so leave a little room if you are close to the limit.
- Is keyword stuffing allowed in a Google Business description?
- No. Google's description rules rule out low-quality and distracting content, and its search spam policies call blocks of text listing cities and keywords keyword stuffing. Name your services and the areas you cover once, in sentences.
- Why is my Google Business description not showing?
- Usually the edit is still pending: Google reviews edits before they go live, which normally takes about 10 minutes and can take up to 30 days. It may also have been not approved, or the profile may not be verified yet. Check the edit status in your Business Profile.
- Why was my Google Business Profile edit not approved?
- Google's help says it might not approve a change it cannot confirm, and a description is reviewed against the guidelines on this page. Fix anything the checker marks red, save once, and appeal if a description that follows the rules is still not approved.
- Does a low risk rating mean Google will approve my description?
- No. The rating reads Google's published rules only. Google's review uses its own systems and people, and it can judge whether a claim is true or relevant, which no text check can.
- Can I check a description in Hindi or another language?
- Yes. Length, links, prices, gimmicky characters and repeated phrases are checked in any script. The lists of sales and call-to-action phrases are in English, so read a description in another language for those yourself.
- Is my description stored anywhere?
- The checker runs in your browser and sends nothing. The generator sends your facts once to write the two versions and Reach does not store them.