Attributes are the Yes or No facts on your Business Profile, such as Wi-Fi, Outdoor seating or Wheelchair-accessible entrance. You set most of them under Edit profile, then More. Which ones you get depends on your category and country, so the table below lists the labels to look for by business type.
Which attributes can a restaurant, clinic, salon or gym set?
Google decides the list for each category and country, and says attribute names can change over time, so a label you expect may be missing or worded differently on your screen. Google’s attribute help notes that some attributes can only be changed in certain locations, countries or business categories.
| Business type | Labels to look for |
|---|---|
| Restaurant | Dine-in, Takeout, Delivery, No-contact delivery, Outdoor seating, Accepts reservations, Reservations required, Vegetarian options, Vegetarian options only, Vegan options, Halal food, Good for kids, Kids’ menu, High chairs, Live music, Wi-Fi, Credit cards |
| Clinic or dentist | Appointment required, Online appointments, Has online care, Visits patients, Pediatric care, Language assistance, Credit cards, the wheelchair labels below. Dentists may also see Cosmetic dentistry and Sedation dentistry. |
| Salon | Appointment required, Accepts walk-ins, Online appointments, Skincare treatments, Wi-Fi, Credit cards, Identifies as women-owned, the wheelchair labels below |
| Gym | Membership, Membership required, Online classes, Lockers available, Towels, Shower, Sauna, Swimming pool, Air conditioning, Wi-Fi, Credit cards, the wheelchair labels below |
These names are the ones in Google’s attribute catalogue, which is also what its Business Profile API returns. Open Edit profile, then More, to see exactly what your category offers.
Which attributes do customers see?
Google shows attributes on your Business Profile in Search, Maps and other Google products, and says that adding certain attributes can make your business appear in searches for places with them. The ones that save a customer a wasted trip are worth getting right first.
Accessibility attributes follow rules Google writes out, so answer them by measuring rather than guessing.
| Attribute | Select Yes when |
|---|---|
| Wheelchair-accessible entrance | The entrance is at least 1 metre (3 feet) wide with no steps or stairs. If there are steps, there is a permanent ramp or at least a movable ramp. A revolving door alone is No. |
| Wheelchair-accessible restroom | The restroom entrance is at least 1 metre wide with no steps, and any stall a wheelchair user must enter is also 1 metre wide. |
| Wheelchair-accessible seating | The main area has no steps and enough space to reach and sit at a table. If the tables are standing height, select No. |
| Wheelchair-accessible parking | You have a parking spot reserved for people with accessibility needs. |
| Wheelchair-accessible elevator | The business has several floors and an elevator large enough for a wheelchair. |
Appointment required, Accepts walk-ins and the payment labels do the same job for clinics, salons and gyms: they tell a customer whether turning up will work. Answer them from how the front desk actually runs, not from the policy you wish you had.
Which attributes does Google set from visitors?
Google says you can edit some attributes directly, while others may be filled in from input by customers who visit. It does not publish which is which, so treat any feature on your Maps profile that is missing from your own Edit profile, then More screen as something a visitor or Google set.
Visitors do this on a phone. In Google Maps they open the place, then About, then Features, then Edit features, and mark a description True, False or Unsure. They can also say a feature is incorrect without knowing the right answer. Google reviews these edits, and the groups they can describe are service options, highlights, accessibility, special food or drink offerings, dining options, amenities, atmosphere, crowd, planning considerations and payment options.
One attribute can be set without you: Google may mark a business as Small business automatically from information it holds. The business identity labels (Asian-owned, Black-owned, Latino-owned, LGBTQ+ owned, Disabled-owned, Indigenous-owned, Veteran-owned and Women-owned) are opt-in, you can choose more than one, and you can opt out at any time.
How do I edit attributes?
- Go to your Business Profile on Google.
- Select Edit profile, then More.
- Next to the group you want to change, such as Amenities or Payments, select Edit.
- Next to each attribute, select Yes or No.
- Select Save.
Google says a review of your edits usually takes about 10 minutes but can take up to 30 days, so check the public profile again the next day. If an attribute is not on the list, choose your categories first, because they decide what is offered.
Worked example: a dental clinic in Pune
Illustrative: a dental clinic sets its attributes
The clinic is on the first floor with two steps at the door and a folding ramp reception brings out on request. Because Google accepts a movable ramp, the owner sets Wheelchair-accessible entrance to Yes.
The restroom door measures 70 cm, so Wheelchair-accessible restroom is No. There is no lift, so the elevator attribute stays unset. Appointment required is Yes because the clinic does not take walk-ins, and Online appointments is Yes because the booking page is live.
The owner measures the door once, writes the numbers in the staff handbook and rechecks the attributes after the next renovation or move.
Set your attributes where you edit your profile
With Reach
The Attributes card on the Profile page in Reach by Locus lists the attributes Google enables for your primary category, grouped the way Google groups them, with Yes, No and Unset for each. Save once and Reach publishes your answers to Google.