Open your Business Profile, choose Booking, select Add link, paste the URL of a page where customers can pick a time, and save (Google Business Profile Help). You can add up to 10 booking links and mark one as "Business preferred" (same source).
How do I add a booking link?
- Go to your Business Profile. On Google Search, select Booking. On Google Maps, select Edit profile, then the transaction type.
- Select Add link, or Add another link if you already have one.
- Enter the URL.
- Select Save.
- If you have more than one link, choose Set preferred link and pick the one to show first.
These steps come from Google's help page on links. The Booking category takes up to 10 links. Menu and services list links take one link each (same source).
Which link should I use?
| Link type | How well it works | Why |
|---|---|---|
| A page where the customer picks a time and confirms | How well it worksWorks best | WhyThe button says Book, and the customer can finish the booking on that page. |
| WhatsApp chat link | How well it worksUse it in the chat field | WhyIt starts a chat, but customers who tap Book expect to pick a time. Put it in the WhatsApp or chat field. See how to add WhatsApp to your profile. |
| Website homepage or Instagram profile | How well it worksAvoid | WhyThe customer has to search for a way to book. |
| Your profile page on a booking app (for example Practo or a salon app) | How well it worksFine if you take bookings there | WhyThat platform's terms apply, and the customer may see other businesses on the same app. |
What is "Business preferred"?
When you have several booking links, you can set one as preferred. Google shows that link at the top (Google Business Profile Help).
Why is there a booking button I never added?
Google adds links from "select third-party providers" automatically. You can't add these links yourself, but you can remove them: select Remove Provider. Google's advice for a provider that ignores you: "If a provider doesn't process your request, report a violation." (Google Business Profile Help)
Why doesn't the Booking option show on my profile?
The Booking option usually appears only for business types that take appointments, and only on verified profiles. Food businesses have one more setting to check. If you turn off "Accept orders on your profile", Google hides the ordering options and their links (Google Business Profile Help).
How do I check it works?
Search for your business name on your phone. Tap the Book button and make a test booking for a time you can cancel. To count how many people tap your links, see how to track profile clicks in GA4 and how to read your profile performance report. Where Google offers it, the performance report also shows bookings.
Worked example (illustrative)
Glow Studio is a 2-chair salon in Bangsar, Kuala Lumpur. This example is made up to show the steps.
Before: the Book button on the salon's profile opened its Instagram profile. Customers sent DMs and waited for a reply. A third-party booking site that the owner never used also showed a Book link with an old price list.
After: the owner added her booking page as the preferred link. On that page, a customer picks a service and a time, then confirms. She removed the old provider's link with Remove Provider and kept WhatsApp in the chat field. Then she tested the Book button on her phone.
Add WhatsApp to your Google Business Profile
FAQ
- Is adding a booking link free?
- Yes. Your Business Profile is free of charge, and adding a link costs nothing. The booking tool you link to may charge you.
- How many booking links can I add?
- Up to 10 (Google Business Profile Help).
- Can I add a WhatsApp link as the booking link?
- You can paste any URL, but a chat doesn't let a customer book a time. Put WhatsApp in the WhatsApp field instead. See how to add WhatsApp to your profile.
- How do I remove a booking link?
- Edit or delete it in the Booking section. For a link that a third-party provider added, select Remove Provider (Google Business Profile Help).
- Can I add a booking link from my phone?
- Yes. In Google Maps, select Edit profile, then the transaction type (Google Business Profile Help).
- What's the difference between the appointment link and the menu link?
- You can add up to 10 booking links. Menu and services lists take one link each (Google Business Profile Help). See how to add a menu to your profile.
Get a booking page and put it on Google with one yes
With Reach
Reach by Locus builds a booking page as part of your Reach website. You set the appointment length and your weekly hours. When you publish the page, appointments switch on with it.
Before Reach puts the booking page on Google as your appointment link, it shows you the link Google has now and the link that will replace it. Reach sends nothing to Google until you confirm. New bookings arrive in the Bookings screen in Reach.