A plain ChatGPT or Claude chat can draft all the text on your Google Business Profile. It can't see your profile or Google's limits unless you paste them in. Each prompt below includes those limits, such as the 750-character description with no links or prices, so the draft is ready to use.
The prompts work in free ChatGPT and free Claude. You copy each result and paste it into Google yourself. Every example below uses one clinic, Sunrise Dental Care in Baner, Pune, run by Dr. Mehta and open Sundays 10 to 2. Replace the words in [brackets] with your own facts.
What makes a prompt work for a profile?
A good prompt gives the AI four things:
- Your business facts: name, area, services and hours.
- Who your customer is.
- Google's limit for the field you are filling.
- A sample of your own voice, such as two of your past review replies.
The facts matter most. Without them, AI invents services you don't offer. Google treats a service you don't provide as misleading information, so a made-up line can cost you more than an empty field.
The limits matter next. Your description can be up to 750 characters and can't contain links, prices or promotions (Google's description rules). The full method is in how to write a Google Business Profile description. Posts come in three types: event, offer and update (Google's post guidelines). Tell the AI which type you want.
Which prompts fill in the profile itself?
Three prompts cover the fixed parts of your profile: the description, the services list and your categories.
For categories, the AI must pick only from Google's own list. If it invents a category name, you can't select it in Google. First find the real options with the category finder. Then paste that shortlist into the prompt.
Description. Write a Google Business Profile description for [Sunrise Dental Care], a [dental clinic] in [Baner, Pune] run by [Dr. Mehta]. Services: [cleaning, fillings, root canal, braces, teeth whitening]. Customers: [families and working professionals nearby]. Hours worth mentioning: [open Sundays 10 to 2]. Keep it under 750 characters. No links, prices, offers or phone numbers. Don't add services I haven't listed. Use plain words a patient would search for, and give me the character count at the end.
Services list from a rate card. Here is my rate card: [paste rate card]. Turn it into a services list for my Google Business Profile. For each service, write the service name and a description of one or two sentences. Leave out all prices. Use only the services on the rate card and don't merge or rename them.
Categories. My business is [Sunrise Dental Care, a dental clinic in Baner, Pune that offers cleaning, fillings, root canal, braces and whitening]. Here is a shortlist of Google's categories: [paste shortlist]. Pick one primary category and up to three secondary categories, choosing only from this list. Explain each choice in one line. If none fits a service, say so and don't invent a category.
Which prompts help with reviews?
Four prompts cover the review work: a reply to praise, a reply to a complaint, a reply in the reviewer's language, and a message asking for a review.
Paste two of your past replies into every reply prompt. The AI copies their length and tone, so the new reply sounds like you.
For the review request, never offer anything in return. Google bans incentives for reviews, including discounts and freebies (Google's review policy).
Reply to a 5-star review. Here are two of my past replies so you can match my voice: [paste reply 1] [paste reply 2]. Write a reply to this 5-star review: [paste review]. Thank the reviewer by first name and mention the specific thing they praised. Keep it to two or three sentences and sign off as [Dr. Mehta, Sunrise Dental].
Reply to a 1-star complaint. Here are two of my past replies: [paste reply 1] [paste reply 2]. Write a reply to this 1-star review: [paste review]. Thank them, apologise for the specific problem, and give one honest reason if I have one: [reason]. Offer one concrete next step I can actually keep. No excuses, no blame, and no promises I haven't given you. Under 60 words. Sign off as [Dr. Mehta, Sunrise Dental].
Reply in the reviewer's language. Here is a review written in [Hindi]: [paste review]. Write my reply in the same language and the same script ([Devanagari]). Match the tone of my past replies: [paste reply 1] [paste reply 2]. Keep it short, then give me an English translation underneath so I can check it.
WhatsApp review request. Write a short, friendly WhatsApp message from [Dr. Mehta at Sunrise Dental Care] asking a patient who visited today to leave a Google review. Include this link: [paste review link]. Don't offer any discount, gift or reward, because Google bans incentives. Keep it under 50 words and address the patient by first name only: [first name].
This is what prompt 5 produced for a real kind of complaint. The review said: "Waited 40 minutes past my appointment time. The treatment itself was fine."
Thank you for telling us, Rahul, and sorry for the wait. Saturday mornings ran late that day. Call us on your next visit and we'll book you the first appointment of the day. - Dr. Mehta, Sunrise Dental
The reply names the problem, gives one reason and offers a step the clinic can keep. It doesn't argue with the review. For more replies like this, see Google review reply examples.
One more job suits AI well: finding what customers keep asking. Paste 20 to 30 of your public reviews and ask for the recurring themes, each with one quoted line as evidence. Read those quotes yourself, because sarcasm, mixed languages and the same complaint copied across reviews can skew a summary. A theme such as "hard to find parking" should become a factual arrival line in your description or on your website, never a claim like "free parking" that you haven't checked.
Which prompts handle posts and festival hours?
Three prompts cover posts: a festival hours update, an offer with dates, and a month of post ideas. Festival hours confuse customers more than anything else. A post that states the exact days stops people from arriving at a locked door.
Remember to update your special hours in the profile too. A post can't change your listed hours. More on post types is in the Google Business Profile posts guide.
Festival hours post. Write a Google Business Profile update post for [Sunrise Dental Care] about our [Diwali] hours. We are [closed on 1 and 2 November and open normal hours from 3 November]. For emergencies, [patients can message us on WhatsApp]. Wish customers a happy [Diwali] in one line. Keep it short and put the dates first.
Offer post with dates. Write a Google Business Profile offer post for [Sunrise Dental Care]. Offer: [free dental check-up with any cleaning]. Valid from [date] to [date]. Terms: [one per patient, booking required]. Give me a title for the offer, the post text, and the button I should choose. Don't add any terms I haven't given you.
A month of post ideas. My services are [cleaning, fillings, root canal, braces, teeth whitening] and my customers are [families and working professionals in Baner, Pune]. Suggest four Google posts for next month, one a week. For each, give the post type (update, offer or event), a one-line idea and a short draft. Use only my listed services.
If you'd rather not write the prompt at all, the free post writer drafts a post from a few details.
Which prompts check your profile?
Two prompts use AI as a second pair of eyes. One checks your own text against Google's rules. The other compares your profile with a competitor's. Both work only on text you paste, so copy your profile fields out first.
Audit my profile text. Here is the text from my Google Business Profile: business name [paste], description [paste], services [paste]. Check it against Google's rules. Flag keywords added to the business name, links, prices or promotions in the description, and any claims that sound unverifiable. For each problem, quote the text and suggest a fix.
Compare with a competitor. Here is my profile text: [paste]. Here is a competitor's profile text: [paste]. List the services, details and attributes they mention that I don't. Then list what I have that they don't. Don't suggest that I add any service unless I confirm I offer it.
ChatGPT or Claude: which is better for this?
Both handle these prompts well, and the free versions of each are enough. Pick the one you already use. Whichever you choose, check the character count yourself before you paste a description.
The difference that matters is whether the AI is connected to your profile. In a plain chat, you paste facts in and paste drafts out. A connected assistant can read the live profile and propose changes for you to approve. The setup is covered in connecting ChatGPT to your Google Business Profile and connecting Claude.
What should you never paste into a chat?
Keep customer data out of the prompt.
- Customer phone numbers.
- Full names. A first name is enough for a reply.
- Patient details for clinics, such as the treatment, the diagnosis or anything from a record.
A reply needs only the review text and a first name. If a review mentions health details, don't repeat them in your reply.
Questions owners ask
- Is it allowed to use AI for review replies?
- Yes. Google bans fake engagement, such as fake reviews, but it doesn't ban help with writing. Read each draft and edit it before you post so every reply is accurate.
- Does ChatGPT know my Google profile?
- Not in a plain chat. It knows only what you paste. To let it read the profile, connect it through an MCP app, as explained in connecting ChatGPT to your Google Business Profile.
- Is free ChatGPT enough for these prompts?
- Yes. All twelve prompts work in the free versions of ChatGPT and Claude.
- Can AI write a description with keywords?
- Yes, if it uses them naturally, as a patient would search for them. Keep keywords out of the business name, because that breaks Google's rules. See the business name rules.
- How do I keep my own voice?
- Paste two of your past replies into every reply prompt. The AI copies their length, warmth and sign-off. You can also try the free review reply generator.
Related guides
Skip the copy and paste
The prompts above work, but you still copy facts in and drafts out for every review and post. If you connect ChatGPT or Claude to Reach by Locus, you can make the same requests and the assistant reads your live profile. It drafts the change and shows you a preview. Nothing is posted until you approve it.
For reviews, Reach drafts two replies for each review. It reads your recent replies to match your length, warmth and sign-off, and it writes in the review's language and script. You edit a draft and press Post. Reach covers Google reviews only, and it's newer than the established tools in this space.